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Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
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To engage, delight, and build loyalty with fans and followers
To bolster a brand’s rank in search engines through backlinks
To gain exposure for a brand through social discovery and amplification
Win friends so you can influence people – network!
Join or create groups that are relevant to your brand.
Post engaging updates about 20 times per month on your page
Know the LinkedIn audience. They tend to be tech-savvy and
entrepreneurial.
Keep it short and to the point.
Include links, images, and videos to drive re-tweets.
Keep it short. 140 characters is a limit - not a goal.
Tweet 3-5 times a day to avoid getting drowned out.
Network with other users through replies and re-tweets.
Monitor trends and participate whenever you can. Just make sure it makes sense for your brand!
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Want to drive engagement? Contests get people talking.
Make your posts visual to get more likes, comments and shares.
Post positively. Positive messages/emotions get more likes.
Post 2-3 times a day. Check our your insights to find the best times.
Get comments by posting questions and fill-in-the-blank updates.
Sources: Pagemodo, Mashable
WHY POST SOCIAL CONTENT?
There are three main goals marketers aim to achieve by posting and sharing content
Source: MyCleverAgency
Source: LinkedIn
Source: Twitter
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EVERYONE KNOWS THAT SOCIAL MEDIA IS AN IMPORTANT PART OF ANY MARKETING PLAN.And the more profiles you have, the more you stand to gain.
But before you run out and make profiles on every single platform, remember: quality over quantity. You should only have profiles on as many sites as you can run well. That’s why this presentation will focus on four of the most visible.
Pinterest is about the lifestyles of users. Do not self-promote.
Post visual representations of your business, products, and brand.
Share things that would be helpful to your followers.
Go red! Images with red get up to twice as many re-pins.
Post anytime outside of 5pm to 7pm. Avoid dinnertime.
5 Top Tips
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