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Facebook's acquisition of WhatsApp for a whopping $19 billion has left the technology world in a state of delight and media circles are abuzz discussing the decision of social networking giant of acquiring instant messaging behemoth. As per December 2013, WhatsApp declared that it is handing more than 20 billion messages on a daily basis and its daily active users are 450 million. The two main reasons, which pushed Facebook towards WhatsApp were - WhatsApp's popularity in younger audience and its presence in developing countries where Facebook is still behind. Facebook will pay $4 billion in cash, $12 billion in Facebook shares and $3 billion in restricted stock units to be granted to WhatsApp founders and employees that will vest over four years This deal has surely opened the gates of possibilities and enthusiasm for those people who want to build a world class product aimed towards user experience and usability.
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What made
Facebook “Like”
WhatsApp? Image via Wikimedia
How Facebook perceives
WhatsApp on a
business level?
WhatsApp in the previous
years have emerged as a
threat and also an
opportunity for Facebook
7 big reasons which made
Facebook fall in love with
WhatsApp this Valentine’s
season!!!
#1 – Phenomenal Growth
Image Source: NextBigWhat
WhatsApp’s ever increasing user base
#2 – Stronghold in mobile market
Image Source: vr-zone
WhatsApp’s phenomenal revenue figures on mobile platforms
#3 – Facebook’s absence in “Dark Social”
Image Source: qz.com
Ever growing information transfer through private platforms
where Facebook’ share was very less.
#4 – Facebook was getting “old”
Image Source: qz.com
WhatsApp was clearly becoming more and more popular
amongst younger audience
#5 – WhatsApp was getting hotter
Image Source: clubic.com
As compared to its competitors, daily message volume
was accelerating much faster than predicted.
#6 – Technical Prowess
If a product is technically sound along with being
popular, what else a potential investor needs
#7 – Facebook Messenger was losing its grip
Facebook Messenger was only popular in US,
and was losing its grip in rest of the world.
Image Source
Hence, Facebook pressed the
“Like” button on
@bigtimefoodie
I think Facebook is kind of becoming
a media behemoth like Google and
Disney, first it acquired Instagram
and now WhatsApp, basically trying
to achieve everything through any
application if other fails to do so…
WHAT DO YOU THINK..??
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