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What is your video worth?

SPEAKERS

Katrine ThielkeHead of markets 23@emme 

Lisbeth ChawesPartner Director Komfo@LisbethChawes 

23 believes that the visual paradigm is changing marketing and communication

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Nike Mercurial Victory II FG

UPPER: Soft, supple synthetic leather upper for great ball feel. Contoured shoe-last mirrors the foot shape. MIDSOLE: Contoured molded sockliner for comfort and support. OUTSOLE: The innovative Vapor traction islands increaser traction and stability. Lightweight TPU bladed studs configuration provides instant acceleration. For use on firm, natural surfaces.

Features • Ball Control Elements: no • External Heel Counter: no • Insole Material: EVA foam • Insole Removable: no • Lacing: Central • Outsole Material: TPU • Primary Upper Material: Synthetic leather • Stud Material: PU • Suitable For: Firm Natural Surfaces • Weight: 8.0 oz.

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23 Video is a content management tool built just for video

Upload once and your videos play on any device * Video website out of the box * Track on video performance

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Commercials Content marketing

Value pr view

Cost pr view

From commercials to content value

ROI

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We’re web* people working with video

*web- social , business , digital , design , communication and marketing people

Case

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250+ videoes

146 hotel videos 1-2 minutes36 location video 2-5 minutes

33 specialised videos 2-5 minutes24 hosted videos 8-12 minutes

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Product presentation

Engagement

Branding

SEO

Conversion optimization

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FDM travelCASE

of all plays from external embeds. Directing traffic

to site

longer session time for users watching videos

higher conversion rate for video viewers

45%

141%

38%

Video is key in the marketing

mix

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3 tips from FDM Travel

1. Syndicate content

2. Find your formats and stick to them

3. Know the difference between promotion and conversion

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5 tips from 23

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1. TAKE OWNERSHIP OF YOUR CONTENT

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2. FROM ENGAGEMENT TO CALL TO ACTIONS

Easy to add: Text

Image HTML

Product

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3. MEASURE, MEASURE, MEASURE

Drop of rates?

Devices?

Value from embeds?

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4. FIND YOUR VALUE PER PLAY

SALES CLOSE RATIO

LEADS / NUMBER OF PLAYS LTV OF A CUSTOMER RELATION X

=VALUE PER

PLAYNUMBER OF PLAYS

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5. MULTIPLY YOUR CONTENT

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LET’S CONNECT

Katrine ThielkeHead of markets 23@emme 

Lisbeth ChawesPartner Director Komfo@LisbethChawes