TWITTER

• More than 500 million users• Micro-blog vs. social network• Follow / Follow-back• Top 3 Search Engine

How Does Twitter Help

• Drive traffic to your website or blog or offline business

• Market and sell products and services• Spy on what’s going on in your industry

– see what’s hot and what’s not• Hear what people really think about

your business or product (or you!)• Provide instant customer service and

manage issues quickly

How Does Twitter Help

• Find out what prospects and customers want• Find people searching for what you offer• Media attention and free publicity• Control the perception of your brand• Find suppliers, contractors and staff• Stay instantly in touch with your team or special

interest group • Provide help and news in times of crisis