Stage 1The

Preliminary

Round

Team Name: SpaceX

Name of first member: Aparna TACollege Name: T A Pai Management Institute, Manipal

Name of second member: Siji Elza GeorgeCollege Name: T A Pai Management Institute, Manipal

Social media/ˈsəʊʃ(ə)l/ /ˈmiːdɪə/

Means of communication in which user generated data is more relevant than editorial content

One way Communication

Traditional Media

Reach lots of people

You can listen

Interact DIRECTLY

Social media - Advantages

Two way Communication

1970s 1990s Early 2000s

Late 2000s

Social media - Evolution

Social Networking Blogging

Social News Media

Social media - Types

What’s in it for

us?

Showcase your brand

Feedback

What people are saying about it

Easy to useReduced

marketing expenses

Ability to target

specific group

Test Audience

Market Share(%)

41

2

3420

30

FacebookOtherGoogle+LinkedInPinInterestTwitter

• 500 million tweets per day• 1,310,000,000 Active

Facebook Users

Challenges Faced

• No tangible return• Rapid spread of wrong kind of information• Legal Problems • Privacy Legislation • spam• copyright • other online issues

Thank You