What Do Women Want?

WOMEN DECODED Period of Study : 1st- 31st January 2014

For centuries men have wanted to know What Women Really Want, but that’s not what we are getting at here. Apparently even Women don’t know What they really want !!! NOW, finally we have the answer as Social Media scans what women talk on internet. ThoughtBuzz initiated study - What Women of the 21st Century discuss and talk on the Social Media!

What women really want? “WOMEN DECODED” - SOCIAL MEDIA Has the answer now

I am wondering since a millennium now as to what do women really want

33%

48%

5%

14%

Rela,onship & Da,ng

Shopping

Childcare & Paren,ng

Health & Fitness

SHOPPING What women really want?

48%

What do Women share when talking about Shopping?

6%

28%

22% 1%

43%

Shopping Updates

Shopping Experience

Shopping Love

Shopping Hatred

Others

YES there are few women who Hate shopping !!

54% Women discuss about Apparel /Clothes

54%

13% 9% 9% 7% 9%

Apparel Shoes Accessories Jewellery Handbags Cosmetics

Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

56% of women discussing about Shopping talk about brands.

Some of their favorite brands are

0% 5% 10% 15% 20% 25% 30% 35% 40%

Snapdeal American Swan

kiehlsindia Nykaa

TrunkLabel Jabong Myntra Flipkart

pantaloonsindia Lifestyle_Store


60% of the women discussing about Shopping were participating in Hashtag/

Twitter contests

31%

17%

5% 3%

44%

#DuringASale

#FLIPONTHEGO

#ShopTheHangout

#freedomtodress

#WhatWomenWant


61% women prefer online shopping than traditional over the counter shopping

61%

39%

Online Shopping

Over the counter Shopping


Some Other interes5ng facts

•  21% Women associate shopping with Sale and Discounts

•  43% Women’s key sentiment was “Happy” about Shopping rest was either neutral or negative

•  Women openly share their shopping experiences. Some even write blogs about them


RELATIONSHIP/ MARRIAGE

What women really want?

33%

20%

22%

12% 9%

9%

7%

4%

3% 3%

3% 2% 1%

5% Others Rela,onship /Da,ng ,ps and quotes Expecta,ons from Boyfriend/Husband Expecta,on from a rela,onship Humor Marriage related Social issues Wants a rela,onship/Boyfriend Love Stories Hate Rela,onships Break Ups Proposals Family Pressures Private conversa,ons

What do women share while talking about their rela5onship on Social Media ?

Others Category -‐ 3rd party men,ons related to family pressure / wedding cha_er / sister ge`ng married etc

Top rela5onship Tips/Quotes

What do Women want in their partners?

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Comes home on ,me Never gives up on her

Makes her feel like a princess Sees No other females

Loves her Always listens Buys her Gias

Gives her Space Hugs her

Does not watch cricket Is a Family Man

Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women

What do women expect from their rela5onships ?

Trust & Honesty

56%

Romance 33%

Friendship 11%


Arranged vs Love Marriage

4% mentions were in context of Arranged Marriage. No specific discussion was observed in context of Love Marriage

Break Ups vs Proposals 3 % Women spoke about break ups while only 2 % discussed proposals

Some Other interesting facts 8% Women discuss about Relationships & Marriage in a negative context


In less number, but Women talk about social issues related to Marriage

0% 1% 1% 2% 2% 3% 3% 4%

Dowry

Child Marriage

Gay Marriage laws

Intercaste/Inter Religion Marriage


HEALTH & FITNESS


14%

What do Women discuss while talking about Health & Fitness ?

2% 4% 2%

9%

25%

33%

21%

2% 2% Die,ng Fitness Mo,va,on Fitness Stories General Men,on Gym/Workout Health Tips/Facts PMS/Periods Seeking advice Weightloss

33 % of the women share Health Tips and Facts related to various health problems

Women & Workout

25 % Women discuss about their visit to the Gym and their workout routine

4%

72%

24%

Nega,ve Neutral Posi,ve

Out of these 24% discuss workout and gym in positive context

Women associate Workout with Weight loss, Fitness and Self respect

Zumba workout is one of the favorite among women.

Note: The data is basis generic keywords related to health & fitness for Jan 1-31st 2014, mentioned on social media platforms by women

Women & PMS Once considered a Taboo is now discussed by 21% Women openly on Social Media.

29% of this conversation is in context of Jokes and Humor related to PMS and Mensuration

Women associate PMS and Mensuration with cramps and pain.

17% women discuss about Heart issues, share tips for a healthy heart. Breast Cancer, Cancer and

Thyroid are some other diseases they talk about

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Breast Cancer

Cancer

Heart Related

Menopause

Miscarriage

Skin

Thyroid

CHILDCARE/ PARENTING


5%

What are the favorite topics of discussion in Childcare and Paren5ng?

28%

2%

9%

23%

1%

6%

9%

12%

2% 7% 1%

Humor Maternity Clothes Nutri,on and Diet Others Paren,ng Resolu,on Paren,ng Stories Paren,ng Tips Pregnancy Facts/News Pregnancy Stories Pregnancy Tips Weight Gain

Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women

Women & Pregnancy

5%

27%

68%

New Born Baby Paren,ng Pregnancy

68 % women talk about pregnancy; share pregnancy tips, facts, stories and pregnancy related jokes.

Out of this 31% is related to Pregnancy Jokes and Humor


What do Pregnant Women talk about ?

0% 1% 1% 2% 2% 3% 3% 4% 4% 5%

Anemia

Morning Sickness

Nutri,on

Exercise

Stem Cell

Craving


Women & Paren5ng

5%

27%

68%

New Born Baby Paren,ng Pregnancy 27 % women talk about parenting; share parenting tips, facts, stories and parenting related jokes.

26%

15%

4% 22%

33%

Humor

Others

Paren,ng Resolu,on

Paren,ng Stories

Paren,ng Tips

33% women share Parenting tips and 26 % share Jokes related to Parenting


Top Paren5ng Tips

Some Other interesting fact 2% Women shared pictures of their new born babies


Thank you

This report and the information contained there in are based on information from online social media and other publicly available data. ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect, incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or negligence, or any legal theory.