Que puede lograr lo Digital

What Digital Can Accomplish

En cual eres diestro?Which are you proficient in?

Proficient in??Building a Wordpress site

SEO – search engine optimization

Setting up Autoresponder emails

Managing Facebook advertising

Creating Mobile apps

Hosting Webinars

Creating Video productions

Running Google advertising

Leading a Facebook group or

fanpage

Contruyendo un sitio de Wordpress

Optimizacion de Buscador (SEO)

Estableciendo

What to use?

What to focus on?

Don’t start with the tool.

Start with God.

Can you state one clear objective, one thing you’d like to

see accomplished?

“I want to…”

For me…

My objective:

to reach as many people as possible thru media

Your objectiveshapes all your digital decisions.

“I pray that the sharing of your faith

may promote the knowledge of all the good

that is ours in Christ.” Philemon 6

Serve nonbelievers well.

is a safe place for them to explore... who God is,

what it might be like to know God.

"Your site just proved God's existence and I prayed the prayer and this time it all fit together and this empty feeling that I had inside of me is gone. It is so amazing. Thank you."

Various topics, but every article, every video, helps them understand...

- who God is,- what it might be like to know God.

“I have a million questions- but really this email is to tell you that your web site has answered a LOT of my questions. This is an

AMAZING web site.”

EveryStudent.com is in 37 languages.

So far this year, 8.8 million people

About 450 people every day, say they’ve asked Jesus into their lives.

Let God put the objective on your heart and mind.

Stay focused.

Let your objective dictate how you use digital.

You might need to break “rules.”

Examples…

Everyone said… “be brief, use bullets, make it easy to scan.”

Did not want to inform.

Objective: Persuade!

To serve nonbelievers well…

Persuasive copy flow…

Attention Interest Decision Action

Speak to head + heart.

Nicodemus woman at well

Page length

one long scroll

rather than “click if you want to keep reading”

Clear navigation.

Serving them. Email stays private, local.

Serve nonbelievers well,not serving ourselves.

Response button

Do people respond?

One month, CadaEstudiante: 127,000 visits

1,139 indicated they received Christ!

A site to serve new believers.

One objective:

“What would be GREAT for new believers to know their 1st year?”

Serve the nonbeliever >

Serve the new believer >

Help the new believer serve the nonbeliever.

Objectives lead to digital choices…

1. Reach as many possible > build site

2. Help people find the site on Google > SEO

3. Expand reach > Google advertising

4. Follow-up new believers > build site

5. Help new believers grow and reach others > Autoresponder series

6. Show Christians how they can use this > Facebook page

7. Localize reach > Facebook advertising

What Digital Can Accomplish

1. Digital can help those who are interested, find Jesus.

2. Digital lets us reach thousands of specific people.

3. without them having to go anywhere

4. When they are searching.

5. When they are quiet, no one challenging them. Defenses are down. Able to be honest, real.

“If your God exists, I wonder if he would care about me.

I’ve done some pretty stupid stuff in my life.

My thoughts are that he would look my way in disdain

and complete and utter disappointment.”

6. In digital, God can speak directly to them.

7. With well-researched, persuasive answers to their questions.

“can you prove God exists?”

“why do you believe Jesus is God?”

“what do other religions believe?”

"Your site just proved God's existence and I prayed the prayer and this time it all fit together and this empty feeling that I had inside of me is gone. It is so amazing. Thank you."

8. Digital lets us reach people inexpensively.

9. Digital lets us reach people in “closed countries.”

10. Digital lets us be

in their social

network.

11. Digital helps new believers

grow right away.

12. Digital can move Christians into ministry…

13. Digital lets new believers become multipliers, quickly.