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What Is The Web Content ?
It is the primary message between the seller & the customer Whatever The Place “ website, blog, social accounts, email “
It change according to : objective, buyer persona, time, place …. Etc
80% of business decision makers prefer to get company info in a series of articles not from ads .
78% of B2B Marketers are creating more content than they did a year ago .
Web Content Management
Is the process of authoring content & posting into the website . Regarding :- The website activity & according to your business goal
- The buyer persona interest
- SEO
- Competitive analysis
- Social proof