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Want More Customers? Give Them A HUG Then Boost your Business with Social Media

Want more Customers? ... Give them a HUG

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What is a Business HUG HUG = Hear Understand and Give back incredible value HUGS In General What is required to get a HUG in the real world Know Like Trust Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement. Rationale The customer really is always right and he/she now has more power than ever before to exercise being right! Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question. Benefits of being HUG-able Builds your bottom line by Increased word-of-mouth activity Repeat business Customers willing to provide their information The great thing about a HUG is if you give a good enough Hug you will always get a Hug back. When a customer Hugs you back it will always lead to: More strangers becoming prospects More prospects turning into leads More leads converting into customers and More customers becoming raving fans How to HUG your customers? Start by HEARING what your customers are saying Who are your customers? Listen Engage Survey UNDERSTAND what this means for your business The so what... How are you the solution? How are you Standing out in the crowd? GIVE back incredible value Convenience: Make your product/service more convenient to access or pay for Speed: deliver the product or service faster than your competitors Education and training: be a thought leader, the go to person Eliminate risk: Transfer risks from the customer to your business Quality: provide a high-quality services/products. Safety and security:

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Page 1: Want more Customers? ... Give them a HUG

Want More Customers? Give Them A HUG

!Then Boost your Business with Social Media

Page 2: Want more Customers? ... Give them a HUG

Want More Customers? Give Them A HUG

Presented by Ola Agbaimoni - The Business Detective

Page 3: Want more Customers? ... Give them a HUG

Overview

• Welcome and Introductions!

• The Business HUG!

• Boost your business with social media

Page 4: Want more Customers? ... Give them a HUG

Overview cont.

• How Content Creates Buyers!

• An Effective Online Presence!

• Questions and Answers

Page 5: Want more Customers? ... Give them a HUG

Welcome & Introductions

• Aka The Business Detective!

• Background in public sector regenerations and place making !

• Social media marketing specialist!

• 17,000+ Twitter followers

Page 6: Want more Customers? ... Give them a HUG

• HUG = !

• Hear !

• Understand and !

• Give back incredible value

What is it?

Give Your Customers A HUG!

Page 7: Want more Customers? ... Give them a HUG

• What is required to get a HUG in the real world!

Know !

Like !

Trust

HUGS In General

Give Your Customers A HUG!

Page 8: Want more Customers? ... Give them a HUG

• Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.

Business HUG

Give Your Customers A HUG!

Page 9: Want more Customers? ... Give them a HUG

• The customer really is always right and he/she now has more power than ever before to exercise being right!

Rationale

Give Your Customers A HUG!

Page 10: Want more Customers? ... Give them a HUG

• Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.

Rationale

Give Your Customers A HUG!

Page 11: Want more Customers? ... Give them a HUG

Builds your bottom line by

Increased word-of-mouth activity

Repeat business

Customers willing to provide their information

Benefits

Give Your Customers A HUG!

Page 12: Want more Customers? ... Give them a HUG

• The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.

Benefits

Give Your Customers A HUG!

Page 13: Want more Customers? ... Give them a HUG

When a customer Hugs you back it will always lead to:

More strangers becoming prospects

More prospects turning into leads

More leads converting into customers and

More customers becoming raving fans

Benefits

Give Your Customers A HUG!

Page 14: Want more Customers? ... Give them a HUG

Start by HEARING what your customers are saying

•Who are your customers?

• Listen

• Engage

• Survey

How?

Give Your Customers A HUG!

Page 15: Want more Customers? ... Give them a HUG

UNDERSTAND what this means for your business

• The so what...

• How are you the solution?

• How are you Standing out in the crowd?

How?

Give Your Customers A HUG!

Page 16: Want more Customers? ... Give them a HUG

GIVE back incredible value

• Convenience: Make your product/service more convenient to access or pay for

• Speed: deliver the product or service faster than your competitors

How?

Give Your Customers A HUG!

Page 17: Want more Customers? ... Give them a HUG

GIVE back incredible value

• Education and training: be a thought leader, the go to person

• Eliminate risk: Transfer risks from the customer to your business

How?

Give Your Customers A HUG!

Page 18: Want more Customers? ... Give them a HUG

GIVE back incredible value

• Quality: provide a high-quality services/products.

• Safety and security:

How?

Give Your Customers A HUG!

Page 19: Want more Customers? ... Give them a HUG

Social Media Your 21st Century Marketing Tool

What is Social Media?!

• Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.

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Sales & Marketing Model

H= Hear U= Understand G= Give back incredible value

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Social Media Myths

You have to be on all social networks to benefit from Social Media!

You don’t have to be on social media at all it’s just a waste of time!

It’s a great place to sell stuff

Page 22: Want more Customers? ... Give them a HUG

Why Social Media?

Is it for business?!7 out of 10 internet users are a member of at least 1 Social Network!1.5 billion people are using Social Networking sites!

Is it for your business?!Your customers are there can you afford not to be?

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Business Benefits of Social Media

Social Media provides your business with an opportunity to:

Engage

Listen

Understand

Respond

Learn

Add incredible value Boost your business with Social Media

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The Caveat

!

!

!

A Flywheel Magic beans

verses

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Steps to building an effective online presence using social media

• Who!

• How!

• What !

• Where !

• When !

• WhyBoost your business with Social Media

= A Social Media !Strategy

Page 26: Want more Customers? ... Give them a HUG

Quick Overview

• FacebookSocial network that connects people personally and professionally through connections, messages, photos & videos

• Statistics!– 1.23 billion users!– If Facebook was a country 3rd largest!– 48% female users!– 36% from 35-64 age group

Page 27: Want more Customers? ... Give them a HUG

Quick Overview

!Google+!

• The second largest social networking site. Google describes it a as the "social layer" that enhances many of its online properties.!!

• Statistics!– 343 million users!– 46% female users!– 36% from 35-64 age group

Page 28: Want more Customers? ... Give them a HUG

Quick Overview

Twitter!• An instant messaging system that lets a person send brief

text messages up to 140 characters in length to a list of followers!!

• Statistics!– 241 million active users!– 45% female users!– 36% from 35-64 age group

Page 29: Want more Customers? ... Give them a HUG

Quick Overview

 LinkedIn!• A business-oriented social networking site.!!

• Statistics!– 277 million users!– 43% female users!– 42% from 35-64 age group

Page 30: Want more Customers? ... Give them a HUG

Quick Overview

YouTube!• A video-sharing website on which users can upload, share,

and view videos!!

• Statistics!– I billion users!– 4 billion videos streamed each day!– 2nd largest search engine

Page 31: Want more Customers? ... Give them a HUG

Quick Overview

!Foursquare!

• This is a location mapping and social networking service that allows users to let their friends know what they are up to by checking in to different venues. !!

• Statistics!– 45 million users!– 1.3 million businesses!– Usage almost 50/50

Page 32: Want more Customers? ... Give them a HUG

Quick Overview

• PinterestA pin-board style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.

• Statistics!– 70 million users!– 68% female users!– Most popular age group 25-34

Page 33: Want more Customers? ... Give them a HUG

Quick Overview

InstagramAn online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services.

• Statistics!– 130 million users – 42% from 18-49 age group

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Page 35: Want more Customers? ... Give them a HUG

Create buyers!!!!!

• What makes digital content create buyers?

Boost your business with Social Media

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Engage and build relationships !

Solve problems

Provide valuable

information

Answer questions

Pose questions

EntertainBoost your business with Social Media

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Engage and build relationships !

Focus on the BENEFITS of your product/service

Share other peoples information

Be present (support with automation)

Be consistentBoost your business with Social Media

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Engage and build relationships !!!

Be yourself

Be authentic

Boost your business with Social Media

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Your Questions Answered

Give Your Customers A HUG!

28th November 2014

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Where to Get Help

• www.eelanmedia.com • Online social media course • Only £27 • Rapid Results 90 • Only £55

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