Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts

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    10-May-2015

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NOTE: THIS VIDEO CONTAINS VIDEO CONTENT. PLEASE DOWNLOAD AND VIEW AS SLIDESHOW FOR FULL EXPERIENCE. This presentation was made for the Magic Market Week fashion conference in Las Vegas, NV 2014, in order to demonstrate to brands how they can build their brand equity using Vine and Instagram Video. This was designed to showcase different Vine-native genres that work well and generate a lot of engagement. It also looks at what brands are doing in the social video space, and how they could improve their content and take advantage of this great opportunity to engage their fans and potential customers. This was made by Adam Gausepohl, co-founder of PopShorts, a social video agency that helps brands and agencies create excellent social video content and connects them to the top Vine and Instagram Influencers. Also see our presentation on the growth and importance of Vine and Instagram video titled "Building Brand Equity on Vine and Instagram Video by Rob McCarty of PopShorts" or search PopShorts for more presentations.

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  • 1.How to engage your audience in just six seconds Adam Gausepohl Twitter: @adamgausepohl #MAGICLV

2. This presentation was made for the Magic Market Week fashion conference in Las Vegas, NV 2014, in order to demonstrate to brands how they can build their brand equity using Vine and Instagram Video.This was designed to showcase different Vine-native genres that work well and generate a lot of engagement. It also looks at what brands are doing in the social video space, and how they could improve their content and take advantage of this great opportunity to engage their fans and potential customers. It was created by Adam Gausepohl, co-founder of PopShorts, a social video agency that helps brands and agencies create excellent social videos, and connects them to Vine and Instagrams top influencers. My contact info is at the end of this presentation. Enjoy! 3. KC James PopShorts Brand Consultant Viner with 3MM+ followers Top 5 Viner on West Coast 4. ComedyLogan Paul 3MM Followers 5. RelatableNash Grier 5.7M Followers 6. AnimalsBarkleyThePom 287k Followers 7. How To / Life HackGreat use of stop-motion! 8. Pranks 9. Contests 10. Creative 11. X vs YJordan Burt 2.7M Followers 12. Extreme / Awesome 13. 1) Uses currenta prop Great use of Internet humor 2) Exaggerated facial 2) Highly Shareable and expressions Tag-able 3) Uses popular hashtags 14. KingBach 3.6M Followers Dont be boring 1) Great punch line Relatable Dont sell so hard into a 2) Turns the product 2) Great #Remake choose to Be propcareful if you use stop-motion 15. What works well on Vine? Comedy Relatable Animals How-tos / Life-hacks Creative (stop-motion or not) Contests Content & music mash-ups Pranks X vs Y Interesting facts Extreme / Awesome Fail Vines Vines that keep up with the latest trends Planned out Vines (plan each shot) 16. What doesnt work well? Anything that comes off overly self-serving Unimpressive stop-motion Snap Chat style videos Vines that try to do too much 17. Advice Use a TV style countdown Sync your music (match cuts) Use a tripod with iPhone mount Focus on the content of your Vine. Dont worry about the quality of the video so much. Use this simple check before you post a video: 1) Would you share it with a friend? 2) Would it make you want to watch it again? Make Vine videos where the content is relevant to your brand / product, but dont oversell it! If you have a budget: Seed your videos and work with established Viners to build your following. 18. Contact Info Adam Gausepohl Adam@popshorts.com @AdamGausepohl