Videocon Mobile Phones Independence Day Contest Campaign Case Study by Solomo Media

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    16-Jun-2015

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A brief case study for the successful social media campaign conducted for Videocon Mobile Phones around Independence Day 2014. Our objective was to create awareness for the newly launched Infinium Series smartphone - X30Pro & increase interactions. See what we did.

Transcript

<ul><li> 1. Independence Day Quiz Contest Case Study </li></ul> <p> 2. Introduction Videocon Mobile Phones is making a big push for the growing Smartphone &amp; Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style &amp; technology. 3. Campaign Objective To increase Awareness for their new budget smartphone from Infinium Series X30Pro 4. Campaign Idea To leverage the sentiment around Independence Day for the promotion of the Videocon X30Pro Smartphone. 5. Execution Flow: A Facebook Album was created with 7 Question around Indias struggle for Independence &amp; Freedom Fighters. The Questions were kept very easy to drive maximum participation. A basic set of rules were put in to make the selection of winners &amp; to maximize reach via every like, share &amp; comment. Use of trending #IndependenceDay Duration: 12th August 2014 to 17th August. 6. Creative Set 7. Creative Set 8. Creative Set 9. Promotions 10. Results: Page Likes - Organic There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the campaign duration. 11. Results: Average Daily Page Reach - Organic Avg. Daily Page Reach Organic increased by nearly 3 folds during the campaign duration. 12. Results: Average Daily Post Reach - Organic Avg. Daily Post Reach Organic increased by more than 3 times during the campaign duration. 13. Results: Average Daily Post Likes Avg. Daily Post Likes increased by nearly 4 times during the campaign duration. 14. Average Daily Post Shares Avg. Daily Post Likes increased by more than 26 times during the campaign duration. 15. Results: Average Daily Post Comments Avg. Daily Post Comments increased more than 100 times during the campaign duration. 16. Results: Conclusion Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration. Total Organic Reach 89180 | Daily Average 12740. Total Organic Impressions 365179 | Daily Average 52168. Total Organic Reach of Page Posts 80645 | Daily Average 11521 Total Organic impressions of Page Posts 320729 | Daily Average - 45818 17. Results: Conclusion Avg. No. of Daily Organic Likes increased by 2 times. Avg. Daily Page Reach Organic increased by nearly 3 times. Avg. Daily Post Reach Organic increased by more than 3 times. 18. Thank You Find out more about us at www.solomosalsa.com </p>