Utilising Facebook advertising to meet your business and

marketing objectives

Why advertise on Facebook?

It’s cost effective Targeting your audience is easy and your

audience is receptive to the advertising Facebook allows you to

utilise various content types

Great reports and ways to calculate your ROI

Types of Adverts

General Types: • Sidebar/right column ads are the cheapest

options, though they also have the lowest average click-through rates.

• News Feed ads are the most expensive and have the highest average click-through rates.

• Mobile News Feed ads are specifically designed for display on mobile devices.

Types of Adverts

Set your goals

Source: http://www.j6design.com.au/setting-smart-goals/

Advertising Objectives

Choosing your objective:

Advertising Objectives

Top tip: For small budgets, you’re likely to get the most value for money with the awareness ad types.

Advertising Reach

Location Age Gender Languages Interests – Facebook looks at a person’s

interests, activity, the Pages they like, and closely related topics

Behaviours – Things like purchase behaviour and intent, as well as device usage.

Advertising Reach

Your ad reach choices:

Custom Audiences

Advertising Placement

Set your placement:

Advertising Placement

Increase brand awareness: Facebook and Instagram

Boost your posts: Facebook and Instagram

Get video views: Facebook and Instagram

Get installs of your app:  Facebook and Instagram

Advertising Placement

Increase engagement in your app: Facebook Promote a product catalogue: Facebook Increase conversions on your

website: Facebook Send people to your website: Facebook

For more info: https://www.facebook.com/business/help/175

741192481247?helpref=related

Advertising Budget

Set your budget:

Advertising Budget

Daily: A daily budget is the average that you’ll spend every day.

Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.

Advertising Creative

Select the right look and feel:

• Text: 90 characters• Link Title: 25

characters• Image ratio: 1.91:1• Image size: 1200

pixels x 627 pixels.

Facebook for Business: Advertising

https://www.pinterest.com/pin/175499716707369804/

Advertising CTA

Call to action:

Reporting

Look at the results:

Reporting

Engagement

Reach

Best Practices

1. Always determine your objective you get started

2. Ensure you set your targeting correctly

3. Rotate or vary your adverts

Best Practices

All adverts must be/have:• Visual• Relevant • Engaging • Have a call to action• An enticing

value proposition

Best Practices

Good quality images are essential:

Extra Help!

Visit Facebooks help centre: https://www.facebook.com/business/products/ads

Visit the Business Toolkit: https://www.whereyoucan.com/toolkit

Get in touch: jessica@jessicabrown.im