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Can teeny tiny video save the day? See3 CEO Michael Hoffman made this presentation, on how to use microvideo apps like Vine and Instagram for nonprofits marketing, at SXSW 2014. Browse these slides for great video examples, production tips, and best practices for distribution.
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Teeny Tiny Video Great Big ImpactCan super-short video save the day?#teenytiny
Welcome
• Well hello there!o Aaron Bramley - @AaronMSBo Michael Hoffman - @Michael_Hoffmano Bill Simmon - @BillSimmon
• And who might you be?
• Thank you for coming. #teenytiny
What Are We Doing Today?• Evaluating a new communications tool.
• Answering a very important question.
• Making some content.
• Using #teenytiny.
What Are the Apps?
• Vine
• Mixbit
Vine
14 months oldA Twitter Production6 Seconds of VideoTouch the screen to recordGreat for stop motionWorks well in collections
• Photo-sharing App (Added Video Last June)
• Up to 15 Seconds
• Editable
• Owned by Facebook
• 150M Active Users (1.2B “Likes” per Day)
• User Accounts Can Be Private
Mixbit
• Launched publicly in August, 2013• From the creators of YouTube• Videos up to an hour• Clips max of 16 seconds• Virtually no cause content• Lots of functionality
Mixbit
How are Nonprofits Using Super-Short Video?
• Thank You Videos
• Fundraising Videos
• Mission Execution
Thank You VideosSuper easy to use short video to thank donors and advocates
•The Thank You Stamp•Diabetes UK - Fundraising Thank You•Another UK Charity
Fundraising Videos● BCEFA (Instagram) ● Wide Angle Youth Media (Vine)
● Testicular Cancer Society (Vine)
● Practical Action (Vine)
Mission Execution• ASH - What Happens Every 6 Seconds
• Dave Thomas Foundation - #NationalAdoptionMonth
• UNOS - This Breath Made Possible
• BFAS - A Friend Like Tuna
What Types of Videos Work Best?
• Stop Motion
• Before & After
• Linear Storytelling
Stop Motion#teenytiny
@meagancignoli 1 2 3@pinot 1 2 3etc. 1 2 3 4NTC Video from See3
Before and AfterZach King is pretty much all you need to see with Before and After.
It’s Magic!
How can we use this in a social cause context?
The Super-Short Story
• Consider the 6-word story
The Super-Short Story
For sale: baby shoes, never worn.- Ernest Hemingway...maybe
The Super-Short Story
The Super-Short Story
• Consider the 6-word story• Missing - 5 Second Films• Charity Water• Reporting on Events• Down with Nets• Greenpeace
How Do We Do It?
What Works in Production?
Stop Motion
• Plan Your Shoot (do the math)• Do a Few Test-Shots• Lock Down Your Camera (phone)• Shoot Stills & Convert (instagram-only)• Consistent Lighting?
Before and After
• It’s all in the cut• Tripod helps - need to continue the exact
shot• Similar to stop motion • Best to do with a partner• Distract with sound • Practice!
The Super-Short Story
• What’s your goal?• Define your “plot.”• Who is your character?• Craft your accompanying message.• K.I.S.S.
How Do People See It?
• YouTube Compilations
• Hashtags
• Building a Network of Followers
YouTube Compilations
•• Works great to collect #hashtag videos and
share• Allows you to curate and moderate #hashtag • Better for embedding• Eg. Six Second Science Works great for Vine Videos on theme
Hashtags
• Let your community make videos for you• Connect to specific communities• Track conversations across social media• App-specific• Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)
Building a Network of Followers
• Like all other social mediao Quid pro quoo Be a human beingo Ask for shareso Consistent, quality content
• Use your other channels• Experimentation is rewarded