TASK 1 PART 2 MEDIA COMPANY CASE STUDY

THE STRUCTURE OF THE CREATIVE MEDIA SECTOR

Ashley Faulkner

Media structure & ownership Definitions

You have to pay for everything to do with your business. Public don’t pay anything and you choose what to put on there so there will be adverts on these.

Public pay for the TV licence, so they get a say in what channels should be put on there. The public own a small section of the business.

Private Ownership Public Service

Media structure & ownership Definitions

When a business is made up of a few different companies input. The gains and losses are shared between each of the companies what is joined evenly.

When a business begins on its own and progresses without any other business assisting it. For example, Apple worked own their own and worked their way up now they are one of the biggest businesses in the world

Horizontal Integration Vertical Integration

Media structure & ownership Definitions

This is lots of different types of media put together. For example, Apple has cameras and internet in there products.

This is 2 or more things working together in a specific way. This produces an effect which is greater than the original individual effects.

Cross Media Divergence Synergy

Apple

Learners will choose a media company, (from a given list) and produce a 500 word case-study on that company.

Choose from, Disney, Apple, Sony (& SyCo), News Corporation, Google etc

Start by telling me what media sector it belongs to. What products it produces (cross-media?)

How it is organised, i.e. is it vertically or horizontally integrated. Why is it organized this way what are the benefits and disadvantages

Who own the company is it public or private and what does this mean for the company

Who are its competitors? Impact on production and distribution

Who are the customers? Find quotes on how many it has What are the demographics, eg male female, age,

socio economic group