Front Page• 50 popular Subreddits• bit.ly/1pNKAiK

Subreddit Rules

Admins vs Moderators

Be Anonymous

Become aRedditor

CommentBeforeSubmitting

CommentOn UpcomingStories

Find Your Passion

OpportunitiesOn Reddit

• Submissions• Comments• Ads• Self Posts• AMA

SilentBans

What is Spam?• Submitting your own content, be careful (10%)• If you don’t reply and comment• Submitting off-topic links to a community• Submitting too much to a community• If your submissions keep getting downvoted, but you

keep submitting

• reddit.com/r/spam• List of suspected spammer accounts

The Right Subreddit

• Domain search for what is already working

Research

Subreddit Rules

• Redditmetrics.com

Large vs Active

• Review TOP and Controversial

Research

• Domain Search• 3 Months

Research

• Review Moderators for their interests

• Submit what they submit

Redditinvestigator.com

The Right Title• Useful, provide context, and be

descriptive • Title and description combined• Avoid Title Case• Avoid aggressive calls to action

• Spread the word!• Unbelievable

• Avoid being discredited

The Right Title

• 10am EST or when right mods are active ;)

Submit at the Right Time

Is it Moderated?• Log out on /new • Page by page outside of /new

• Look for upvoted• If yes, contact the mods

• Be smart on phrasing• Learn from feedback

Logarithmic Voting Algorithm

Logarithmic Voting Algorithm

Stay Engaged

• Vote on comments• Respond where appropriate

• Don’t be defensive• Don’t overdo it

Comments

• Self posts• Resources / References• Shopping / Deals Subreddits

• Auction system launched last month• Self Server starts at $5 • CPM based starting at $.20 CPM • Managed at $30,000

• Video, Banner Ads, Mobile Targeting• Comes with Reddit support

• Interest or Subreddit Targeting• Interest = Front Page

• Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.

• Link or Text

• Create Ads for Reddit• Personalize

• Engage users• Identify frustration points to solve• Invite interaction• Ask questions• Offer a deal / coupon

• Be Engaged• Be human • Answer questions • Participate in comments• Monitor constantly• Don’t be defensive

• Be Creative• Witty titles• Reddit Gold• Reddit only contest

• Misc Tips• Include a thumbnail• Create a custom landing page• Research • Different ads for each Subreddit• Test

Designed for Reddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing

317 Comments Stayed fully engaged Light hearted Friendly

317 Comments Stayed fully engaged Light hearted Friendly

• Brand Awareness• Direct customer engagement• Articles / Links• Awards

• /r/Toronto• Easy to digest title• 53% Converted• 8800% ROI• 5x Traffic

Things to Remember Don’t focus on Spamming or Gaming Reddit

Comment first and regularly Pick the right Subreddits Identify the best content to submit Proper titles are essential Stay engage and present Focus on the long term!

Thank You!Brent Csutoras

CEO, Pixel Road Designs

@brentcsutoras