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Why You MUST Pay To Play On Facebook For FAST SUCCESS Spy v Spy Social Media Session Victoria Gibson

Underground 9 Presentation March 2013

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An overview of why using Facebook Ads will skyrocket your results on Facebook.

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Page 1: Underground 9 Presentation March 2013

Why You MUST Pay To Play

On Facebook For FAST SUCCESS Spy v Spy Social Media Session

Victoria Gibson

Page 2: Underground 9 Presentation March 2013

Does your Facebook Page look something like this?

Page 3: Underground 9 Presentation March 2013

ORGANIC VS PAID

Strong organic reach is out of reach for most

Takes Too Much Time What to

share?

Easy For Personalities & Celebrities, But What About You?

Page 4: Underground 9 Presentation March 2013

ORGANIC VS PAID

What if your brand is more like this?

Unsexy Low Likes

Page 5: Underground 9 Presentation March 2013

STOP BASHING YOUR HEAD AGAINST A BRICK WALL THIS IS WHEN YOU NEED TO PAY

Why?

Page 6: Underground 9 Presentation March 2013

SPEED

You can easily get your first 1,000 Likes for a few hundred bucks and build your list at the same time

These cost as little as 25c in the IM category

Page 7: Underground 9 Presentation March 2013

VALUE

Facebook Targeting

Features Are Second To None

Get into their hearts and minds

Steal From Your Competition

Page 8: Underground 9 Presentation March 2013

SOCIAL CONTEXT

Seed Messages & Leverage Paid Social Endorsements

Create These In Your Ads Manager

Page 9: Underground 9 Presentation March 2013

NEW EASY BUTTON ADS

Promoted Posts increase your reach and guarantee

newsfeed exposure Pay As Little As $5 a day depending

on how many fans you want to reach

Broadcast Your Posts

Page 10: Underground 9 Presentation March 2013

VIDEO ADS

Upload a link to your video in a post and users can

play directly from the Ad

Page 11: Underground 9 Presentation March 2013

INTEGRATE WITH YOUR LIST

Harder to get people across from your list to Like Your Page - but not with Custom

Audiences

Reactivate Unsubscribes

Overcome Low Email Open Rates

Upload your csv into Facebook’s Power Editor

Page 12: Underground 9 Presentation March 2013

CREATE OFFERS THAT GO VIRAL

RESULTS: Event Registrations Increased By 38%

1 event netted over $60K in Program Sales directly from Ads

Viral Newsfeed Activity When

Claimed

Page 13: Underground 9 Presentation March 2013

With just a few paid Facebook strategies you can fast track your success and create a strong foundation for organic growth.

Page 14: Underground 9 Presentation March 2013

More Questions? Join me at over at

www.facebook.com/wearemarveo or just email me:

[email protected]