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Twitter: Growing Your Business 140 Characters At A Time. By Xavier Krone

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Text of Twitter: Growing Your Business 140 Characters At A Time. By Xavier Krone

  1. 1. https://www.youtube.com/watch?v=BGirUZq1WtQ
  2. 2. What's Twitter? Twitter is a Microblogging service, Social Network, Real-Time Information Network and Social Search Engine all rolled into one. In short, Twitter is a place where people share whats on their mindand it can be great for your business.
  3. 3. How Can Twitter Help Your Business?
  4. 4. DM/Direct Message: A private note between two users on Twitter. The person receiving the message must follow the person sending it and the message is bound by the 140- character limit. Follow: The act of connecting with someone on Twitter. People who have elected to follow you will see your tweets in their timeline. You are not obligated to follow people back and you have the ability to block followers (usually used only for spammers) from seeing your posts. Following: Electing to see someone's tweets in your own timeline. Follow people and companies that you're interested in hearing from. Handle: Your Twitter username is referred to as your handle, and is identified with the @ symbol. For example, Constant Contact's handle is @constantcontact. The @ is used to refer to a specific person and link to that account on Twitter within a tweet.
  5. 5. Hashtag: Words preceded by a # sign (i.e., #ctctsocial) can be used to tie various tweets together and relate them to a topic, be it a conference, TV show, sporting event, or any happening or trend of your choosing. Twitter automatically links all hashtags so users can search for other tweets using the same tag. Lists: A way to combine select people you follow on Twitter into a smaller feed. A list can be made up of friends, competitors, people in the same state: anything you want. Lists let you view a slice of your followers at a time and are a great way to focus on specific folks when you're following a large number of people. RT/Retweet: This is the Twitter equivalent of forward-to-a-friend. When someone posts something you find interesting, you can retweet it and share it with all the people who follow you. Search: Since the majority of tweets are public, you can use Twitter's search feature to look for tweets containing a keyword or phrase. The search results will update in real time with any new tweets that contain the word or phrase searched on.
  6. 6. Timeline: The chronological listing of all tweets in a given feed, be it your own, in a list, or another user's. Trending Topics: Along the right side of the main web interface, Twitter lists 10 topics that are "hot" on Twitter at the given moment based on certain algorithms. You can see trending topics for all of Twitter or for certain geographic areas. Tweet: What posts are called on Twitter. Tweetup: A term for in person events (i.e., meetups) that spring from Twitter connections.Tweetups are typically informal gatherings that let Twitter followers meet in real life, and coordinators often use a hashtag to unite tweets related to the event. Unfollow: By unfollowing someone, you no longer receive their updates in your own timeline. Mention Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention". Also refers to Tweets in which your username was included.
  7. 7. Say hello to your home page, where youll land whenever you sign in to Twitter. On the right is a stream of Tweets posted by all the people you follow on Twitter. The more people you follow, the more interesting this page will be.
  8. 8. To post your own Tweet, click the compose Tweet button in the top right corner of your page. You can link to images, videos, or web URLs in your 140-character message, and add location if you want to show users where you are.
  9. 9. Interactions timeline shows you how others have been interacting with you on Twitter. Well tell you when someone marks your Tweet as a favorite, mentions your username, follows you, or retweets your content.
  10. 10. When another user includes your username preceded by the @ symbol in a Tweet, we call it a mention. Your Mentions tab collects Tweets that mention you by your username so you can keep track of conversations others are having with you. Click a Tweet to see the conversation.
  11. 11. Your Discover tab displays the top Trends and Tweets on Twitter. Tweets shown here are personalized for you based on: Your connections Your location and language settings Recent spikes in a topics popularity
  12. 12. Your Discover tabs Activity timeline shows you real-time information about the actions being taken by people you follow. See who theyve retweeted, followed, replied to, and more. This is a good way to discover interesting content on Twitter.
  13. 13. Find and follow people whose Tweets interest you from your Discover tab. Browse tailored recommendations on the who to follow page, find friends using your address book, or browse categories of popular accounts.
  14. 14. To search for Tweets, people, hashtags, or topics, type your query into the search box in the top navigation bar. From the Connect tab, results default to people; from the Discover tab, results default to Tweets. Toggle between results at any time using the menu on the left.
  15. 15. Accessing your profile from the Me tab in the top navigation bar will display a general overview of your account with your Tweets, photos, stats, and information about who you are. Edit your profile by simply clicking on the gear icon in the upper right corner of the screen and selecting Edit profile.
  16. 16. A direct message is a personal Tweet seen only by the sender and the recipient. To read yours, click on Direct messages from the gear icon drop down menu in your navigation bar. To send one, just specify the username of the account you want to communicate with (they must be following you).