Text of Twitter: Growing Your Business 140 Characters At A Time. By Xavier Krone
2. What's Twitter? Twitter is a Microblogging service, Social
Network, Real-Time Information Network and Social Search Engine all
rolled into one. In short, Twitter is a place where people share
whats on their mindand it can be great for your business.
3. How Can Twitter Help Your Business?
4. DM/Direct Message: A private note between two users on
Twitter. The person receiving the message must follow the person
sending it and the message is bound by the 140- character limit.
Follow: The act of connecting with someone on Twitter. People who
have elected to follow you will see your tweets in their timeline.
You are not obligated to follow people back and you have the
ability to block followers (usually used only for spammers) from
seeing your posts. Following: Electing to see someone's tweets in
your own timeline. Follow people and companies that you're
interested in hearing from. Handle: Your Twitter username is
referred to as your handle, and is identified with the @ symbol.
For example, Constant Contact's handle is @constantcontact. The @
is used to refer to a specific person and link to that account on
Twitter within a tweet.
5. Hashtag: Words preceded by a # sign (i.e., #ctctsocial) can
be used to tie various tweets together and relate them to a topic,
be it a conference, TV show, sporting event, or any happening or
trend of your choosing. Twitter automatically links all hashtags so
users can search for other tweets using the same tag. Lists: A way
to combine select people you follow on Twitter into a smaller feed.
A list can be made up of friends, competitors, people in the same
state: anything you want. Lists let you view a slice of your
followers at a time and are a great way to focus on specific folks
when you're following a large number of people. RT/Retweet: This is
the Twitter equivalent of forward-to-a-friend. When someone posts
something you find interesting, you can retweet it and share it
with all the people who follow you. Search: Since the majority of
tweets are public, you can use Twitter's search feature to look for
tweets containing a keyword or phrase. The search results will
update in real time with any new tweets that contain the word or
phrase searched on.
6. Timeline: The chronological listing of all tweets in a given
feed, be it your own, in a list, or another user's. Trending
Topics: Along the right side of the main web interface, Twitter
lists 10 topics that are "hot" on Twitter at the given moment based
on certain algorithms. You can see trending topics for all of
Twitter or for certain geographic areas. Tweet: What posts are
called on Twitter. Tweetup: A term for in person events (i.e.,
meetups) that spring from Twitter connections.Tweetups are
typically informal gatherings that let Twitter followers meet in
real life, and coordinators often use a hashtag to unite tweets
related to the event. Unfollow: By unfollowing someone, you no
longer receive their updates in your own timeline. Mention
Mentioning another user in your Tweet by including the @ sign
followed directly by their username is called a "mention". Also
refers to Tweets in which your username was included.
7. Say hello to your home page, where youll land whenever you
sign in to Twitter. On the right is a stream of Tweets posted by
all the people you follow on Twitter. The more people you follow,
the more interesting this page will be.
8. To post your own Tweet, click the compose Tweet button in
the top right corner of your page. You can link to images, videos,
or web URLs in your 140-character message, and add location if you
want to show users where you are.
9. Interactions timeline shows you how others have been
interacting with you on Twitter. Well tell you when someone marks
your Tweet as a favorite, mentions your username, follows you, or
retweets your content.
10. When another user includes your username preceded by the @
symbol in a Tweet, we call it a mention. Your Mentions tab collects
Tweets that mention you by your username so you can keep track of
conversations others are having with you. Click a Tweet to see the
11. Your Discover tab displays the top Trends and Tweets on
Twitter. Tweets shown here are personalized for you based on: Your
connections Your location and language settings Recent spikes in a
12. Your Discover tabs Activity timeline shows you real-time
information about the actions being taken by people you follow. See
who theyve retweeted, followed, replied to, and more. This is a
good way to discover interesting content on Twitter.
13. Find and follow people whose Tweets interest you from your
Discover tab. Browse tailored recommendations on the who to follow
page, find friends using your address book, or browse categories of
14. To search for Tweets, people, hashtags, or topics, type
your query into the search box in the top navigation bar. From the
Connect tab, results default to people; from the Discover tab,
results default to Tweets. Toggle between results at any time using
the menu on the left.
15. Accessing your profile from the Me tab in the top
navigation bar will display a general overview of your account with
your Tweets, photos, stats, and information about who you are. Edit
your profile by simply clicking on the gear icon in the upper right
corner of the screen and selecting Edit profile.
16. A direct message is a personal Tweet seen only by the
sender and the recipient. To read yours, click on Direct messages
from the gear icon drop down menu in your navigation bar. To send
one, just specify the username of the account you want to
communicate with (they must be following you).