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A Big Welcome!
For Business
Thank You!
@TheHiveWorcs
4-6pm here then move to café area afterwards for networking!
Stuart AllenMD of The Sales Performance Company Ltd
@StuartAllenFCMI
#WorcestershireHourFounder
Why are YOU here?
Why am I here?
If you understand ‘WHY’ ? You’ll find out ‘HOW’?
My Key Twitter Business Beliefs:
• I don’t view it as social media – I see it as an advertising media!• The time I commit to Twitter is a business INVESTMENT!• Twitter ONLY works as part of my wider marketing
strategy!• It is something I only do ‘live’! AND FINALLY….
SIZE DOES
MATTER!
On Twitter….
What about ‘quality’ over ‘quantity’?
I’d rather have ‘quantity’ of ‘quality’?
Average number of Twitter followers per account is 208 BUT that includes the ‘inactives’
If my 65,700 followers have on average just 208 followers each, that’s a potential ‘reach’ of
13.7 MILLION PEOPLE!
And every TEN more followers I add increases that
13.7 MILLION PEOPLE by 2,080!
Daily newspapersCirculations 2015 (Average daily sales in May)All figures originate from the Audit Bureau of Circulations.
The Sun 1,809,240Daily Mail 1,657,867Daily Mirror 868,992Daily Telegraph 486,262Daily Star 417,538The Times 397,171I 280,074Financial Times 210,481Daily Record 193,907The Guardian 178,758The Independent 60,438
#WorcestershireHour1,702,982*
*BEST 16th March 2015
Worcester News?Over 9,000 copies are actively purchased every day and are read by over 23,500 adults.
Worcestershire Media Twitter Followers at June 2015Figures in brackets = followers in November 2014!
BBC Midlands Today News (61,640) 96,400ITV Central News (?) 93,000
Worcester News (10,485) 12,300BBC Hereford & Worcester Radio (10,222) 14,500
#WorcestershireHour (6,943) 9,763Youthcom Radio (?) 1,693
Stuart Allen (51,611) 65,700
@TweetReach
Twitter Analytics & Snapshots
What impact does Twitter now have on my Business/Personal Brand?
May 2015 I am #5 in theGLOBAL TOP 100 SALES EXPERTS TO FOLLOW ON TWITTER(Monthly)
May 2015I am #42 in theGLOBAL TOP 100 SALES GURUS(Weekly)
What’s YOUR TwitterStrategy? It will depend upon your:
• Business Sector?• Location of Target Customers?• Product or Service?• B2B or B2C?• Time?• Motivation?
What’s YOUR TwitterStrategy? It will depend on whether you want to:
• Sell directly?• Drive traffic to web site?• Show capability?• Network?• Promote specific events?• GROW FOLLOWERS!
Lesson ONE!
How do I grow my followers?
How do I grow my followers?1) Set a TARGET number and date2) Proactively follow suitable accounts3) Make sure that when they look at your profile YOU are worth
following back4) Don’t use ‘auto tools’5) Unfollow those that don’t follow back (after 2 weeks +) using
tools like Tweepi
How do I grow my followers?Set a TARGET number and date
Think BIG!
How do I grow my followers?Proactively follow suitable accounts
Who? • Look at accounts that are relevant to your sector and FOLLOW their RECENT new followers
• Search for #Hashtags relevant to your sector (egTwitter Hours)
• Attend these events and follow people LIVE
How do I grow my followers?Make sure that when they look at your profile YOU are worth following back
Profile?• Is your profile FULLY complete?• Does it have you location?• Does it have a meaningful biography?• Does it have your WEB SITE address in full (not shortened)• Do you Tweet? No tweets (no follow back) What are your
Tweets about? If they are just blatant adverts they wont follow back!
• Photograph or Biz Logo (NOTE! People prefer to deal with PEOPLE & NOT logos). Photo of YOU is better in my opinion?
Twitter Profile• Photo (can be you or logo)
• Header (photo or logo)
• Background (wallpaper) On PC Desktop Version
• Biography (who are you?)
How do I grow my followers?Don’t use ‘auto tools’
Pet Hate! • There are lots of ‘tools’ that can automate Twitter responses
like an auto Direct Message saying “hello” when someone follows you!
• They are nothing more than SPAM. If you can’t be bothered to engage with people for real, don’t bother with TWITTER!
How do I grow my followers?Unfollow those that don’t follow back (after 2 weeks +) using tools like Tweepi
Be Ruthless!
• Unlike Facebook Twitter does not indicate to someone that you have unfollowed them. They won’t even KNOW!
• If they didn’t follow you back its because they don’t want to ‘engage’ with you, so no loss.
• If you don’t ‘sweep’ the unfollowers you will reach a ‘follower limit’ and won’t be allowed to follow more people!!!! Search for ‘follower limits’ in Twitter help.
What is a Twitter Hour?
What is a Hash Tag?
Twitter is a Global Platform which is great if I want to sell my goods/services all over the World.
But what if I only want to sell in a smaller geographical area?
LIKE WORCESTERSHIRE
Organise a PARTY!Tell everyone what time to be there and what the secret word is to gain access! (the #HashTag)
My TopTwitter for Business Tips!
1:Tweet to ‘give’ not to ‘get’ PET HATE! People ASKING for
retweets or Facebook likes!
STOP ASKING! START EARNING!
2:Tweet on aregular basis(Spreadsheet)(Twuffer/Tweetdeck)
It takes 15/20 minutes a day!
NO EXCUSES! START EARNING!
3:Always* follow back
*Genuine Requests
Not following back is extreme arrogance! It say’s “I’m happy that you want to hear my voice, BUT I’m not interested in YOUR VOICE!”
4:Tweet ‘original’ content PET HATE! People auto-tweeting
famous quotes & phrases!
STOP COPYING! START CREATING!
5:Tweet photographs*
*Always add description
This iPhone photo I took stood on Blackfriars Bridge on the 100th Anniversary of WWI got 137 retweets in ONE HOUR!
6:Use Hash tags (#)
Twitter TIP!Just Click on any Hash Tag in any Tweet to see all tweets with that Hash Tag!
Small Business Sunday #SBS5-7.30pm Every Sunday
Organised by Theo Paphitis. He retweets 6 winners each Monday at 8pm & put them on a special SBS website.
7:Proactively TARGET & follow other people
8:Engage with People &Say Thank You!
I still do this as much as I can!
9:Retweet relevant tweets PET HATE! People who wait for
other people to retweet ‘them’ first!
STOP WAITING! START GIVING!
10:NEVER tweet‘drunk’
You ARE what YOU Tweet!
STOP & THINK!
11:Twitter is NOT for 1:1 ‘chat’. If you want to chat use Direct Messages (DM).
ReTweeting (RT)
Favoriting(US spelling)
RTs or RETWEETS are the ‘currency’ of Twitter for Biz.
If you don’t RT other people/biz they won’t RT you!
Links within tweets• To another web site• To your web site• To a news item
PET HATE! Shortened URLs give you more space for your message but hide the real web address!
USE Full Web URL or people won’t Click on the link!
The Background, History & Future of#WorcestershireHour
• 6th May 2013 Launch Date!• 19th Nov 2013 ‘Tweet Up’ featured on BBC Midlands Today• Feb 2014 Worcestershire Enterprise Ltd formed (Social Enterprise)• April 2014 #WorcestershireHour & Logo Trade Marked with IPO• 31 May 2014 FIRST Festival of Business (BBC Mids Today)• September 2014 Aaron becomes full time employee• Festival of Business 2015 will be at The Bank House Hotel in
September!
Key #WorcestershireHour statistics
On 22nd December I signed up for Twitter Analytics data from TweetReach! The ‘Pro Version’ costs £90 per month and is paid for by The Sales Performance Company. These figures are since then!
• 8.2 Million individuals have seen #WH Tweets
• 666.3 Million total message reach (including duplicates)
• 227,000 Tweets & Retweets sent• 13,600 separate accounts have used the
hash tag in at least one tweet!
PREVIOUS STATS
Key #WorcestershireHour statistics
On 22nd December I signed up for Twitter Analytics data from TweetReach! The ‘Pro Version’ costs £90 per month and is paid for by The Sales Performance Company. These figures are since then!
• 12.2 Million individuals have seen #WH Tweets
• 1.2 Billion total message reach (including duplicates)
• 367,300 Tweets & Retweets sent• 21,200 separate accounts have used the
hash tag in at least one tweet!
LATEST STATS
www.WorcestershireHour.co.uk
News Page Send YOUR Stories
Home Page Prime Sponsor Coverage
Merchandise PageNew!
FREE Business Directory Listing for ALL Worcestershire Based Businesses!
• Logo• Web Address• Contact• Business Biography
“Through #WorcestershireHour we have found out about shops & services we didn’t even know we had on our doorstep. It’s a great way to get to know the people you pass in the street & what’s going on around the county’’
Dani James (CEO, Premier Places)
“As soon as I met Stuart I was sold on the idea of #WorcestershireHour! My business is promoting Apprenticeships to small businesses and #WorcestershireHour has helped me gain new followers and in return created new vacancies for young people of Worcestershire! Win:Win.”
Helena Baxter (Proprietor HP Consultancy and Training)
Q & A Session
