Twitter 101“I’m on Twitter, Now What?”

May 11, 2010

Agenda

• Introduction to Twitter conceptually• Quick demo of how it works• Resources for more info

• http://www.youtube.com/watch?v=ddO9idmax0o

Introduction to Twitter

• What is it?– Real time, 140 characters

• Why are you there? • What are your goals?

– Customer service, sales leads, competitive research, learning, product ideas, brand building, reputation monitoring, promoting a blog, building relationships, breaking news

– Focus!

• How does it work?– Friendly info booth, coffee bar or roundtable discussion

Introduction to Twitter

• Lingo– @username or @businessname– #hashtag – like a key word, i.e. #toner– DM – direct message– RT – Retweet – forward someone else’s message– Trending Topic

• Etiquette – Welcome new follower, Thx for RT, Follow Friday

Quick Demo

• Where do I start?– Making “friends” – followers & following

• What do I do?– “Listen” – read– Search– Wait…

• Third party apps– Tweetdeck, Seesmic, Ubertwitter…

Resources for More Info

• Google search on Twitter 101• http://business.twitter.com/twitter101• http://mashable.com/guidebook/twitter/• http://mashable.com/2009/06/24/twitter-brand-

best-practices/• http://www.slideshare.net/haewoon/what-is-

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