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webuzz.ro/feed Nice to meet you! What if..? the future in social media marketing for 2014 Ioana Barbu Digital Marketing Manager & Strategist Fb.com/ioana.barbu pinterest.com/ioanabarbu @ymagine

Trends of social media 2014

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Page 1: Trends of social media 2014

webuzz.ro/feed Nice to meet you!

What if..? the future in social media marketing for 2014

Ioana Barbu Digital Marketing Manager & Strategist

Fb.com/ioana.barbu pinterest.com/ioanabarbu

@ymagine

Page 2: Trends of social media 2014

….we start thinking different?

and we start acting to but also so market faster &

wisely, in the 3.0 digital world of online decisions,

conversations & purchases?

Page 3: Trends of social media 2014

….your social media actions shift over night into

a consumer oriented, loyalty system?

Page 4: Trends of social media 2014

…you will finally really knew every individual from your fanbase, his relation with your brand &

how to motivate him favorably?

Page 5: Trends of social media 2014

…you’ll have a customized and extremely targeted

communication with every layer from your

customers funnel?

Page 6: Trends of social media 2014

Let’s see why, and how:

In 2014 and forward, social media must take

a big step forward towards marketing

efficiency. Intelligence in digital marketing will make the difference.

Page 7: Trends of social media 2014

Consumers 1

Page 8: Trends of social media 2014

“It’s not about what you sell me, but about

what you solve me”

Page 9: Trends of social media 2014

understanding & profiling consumers

is essential

Page 10: Trends of social media 2014

“Where are my customers?”

location based marketing brings retention

Page 11: Trends of social media 2014

being fast, open and holding the answers

is an engagement must

Page 12: Trends of social media 2014

Experiences 2

Page 13: Trends of social media 2014

interest based communities create meaningful

digital relationships

Communities bring us together,

around common interests, movements, actions

Page 14: Trends of social media 2014

gamification engages users and generates

valuable insight

GAMIFICATION

using game-thinking

and mechanics in

non-game

contexts

Page 15: Trends of social media 2014

online training makes learning faster, smarter

and more accessible

Page 16: Trends of social media 2014

social media and advertising go mobile

Page 17: Trends of social media 2014

the content key is building social stories, not

just digital product presentations

PEOPLE NEED STORIES

TO BELIEVE IN & TO BUILD FROM

Page 18: Trends of social media 2014

reacting to the consumer’s real-world life

makes you top of mind

Page 19: Trends of social media 2014

Intelligence 3

Page 20: Trends of social media 2014

C.R.M. needs to grow in social media

Page 21: Trends of social media 2014

retargeting will work better with social media

Page 22: Trends of social media 2014

digital communication needs to shift

towards intelligent, online

inbound marketing

Page 23: Trends of social media 2014

And your social media presence will

impact your market success.

All of these trends are the reality of tomorrow’s success in social media.

Page 24: Trends of social media 2014

1

2

3 We > provide online, interactive & relevant software platforms & research intelligence for your digital success

We > develop social media experiences that meet & answer your marketing goals

We > find, understand your consumers and produce engagement in most relevant social media for you

This is why…

Page 25: Trends of social media 2014

Ioana Barbu Digital Marketing Manager & Strategist

Fb.com/ioana.barbu pinterest.com/ioanabarbu

@ymagine

The future in social media is

find out more on

.ro