MEL DEPAOLIMixing brand development, strategy, and

implementation, Mel DePaoli works with her clients to build brands worthy of going viral. As Brand Catalyst of Omicle LLC, she is a sought-after

speaker and international author of three books on culture-driven brands.

For more on Mel DePaoli, please visit www.omicle.com or follow her on Twitter @MelDePaoli.

Call to Schedule Mel Today! 425.440.1099 • mel@omicle.com

www.o

micle.com

“Fantastic session! You made it easy for

people to ask questions and not feel “dumb.” You have an extremely strong

expertise and helped us really understand social media in a way

that inspired us to actually want to participate! Personally, I now have a

better understanding of the platforms, how everything is connected to my brand, and where I

need to spend my time.”

Jan Gelman, CEO and Leadership Coach

The enigma of social media—it’s a part of your marketing strategy, but how do you use it? With all of the hype that surrounds social media, it can be overwhelming to see just how it can work for you. This presentation looks at how to use the tools and how social media can be integrated into your existing marketing strategy.

A workshop version of this presentation is also available to help you educate your employees about the tools, their use, and how it supports your organization’s social media efforts. The workshop will cover up to two social media tools per presentation day and each tool requires two hours.

• New ideas for tactical applications of social media to achieve your business objectives

• Specific best practices for the tools that we cover

• Integration with ‘traditional’ efforts—where does it makes sense

• The latest statistics, research and demographic information about social media and what it means for you

Mastering the Social Media Experience