Top 5 Reporting Approaches

in Social Media

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Reporting & Context

Note on choosing metrics

• Our Webinar on July 21 will focus only on understanding and choosing the best metrics for the given situation

• Here we will suggest metrics, but not dive into metrics themselves

Features

• Reporting will always come down down to a specific context of the organization or the moment being reported upon

• This presentation brings essential concepts to be applied into any business situation, and will benefit from additional context made by the analyst.

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Categories

• Data oriented - What to include

• Format oriented - How to best share

• Concept oriented - driving reader attention & understanding

Approaches

Reporting Approaches

1. data - KPI’s: to social & non social savvy target readers

2. data - Deeper Analysis: Focus on competitive, content and goals

3. format - Static reports

4. format - Live reports

5. concept - Storytelling for reports

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1. Key Performance Indicators

Concept: • As few metrics as possible - clear & concise

• Inform on peaks & notable events

• Actionable - make it easy to correlate to objectives and find improvement points

Metrics Suggestions

> Highlight Peaks & Notable Events: Via Qualitative Notes & Observations

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2. Deeper Analysis

Concept

• Larger set of metrics - as many needed towards generating insights

• Inform on peaks & notable events

• Actionable - make it possible to: 1. Correlate to objectives and find improvement points2. Detect notable activity that will lead to strategic insights

All in the KPI report, plus:

3. Static Reports

Concept

• Snapshot of performance covering a certain period

• Usually on a periodic basis (monthly, weekly, etc.)

• Offline friendly

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4. Live Reports

Concept

• Live data feed into dashboard

• Covering a period of “last ’x’ days“ -updated automatically

• Online and live

5. Storytelling for Reporting

Concept

• Start by pointing out future objectives, current snapshots and challenges

• Present each stage of the plan, which objective it relates to, and the proposed strategy

• Finish with conclusion of the the period and basic outline of plan for next period

Happy Analyzing!

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