TL;DR

Photo: Leah Fauller, Flickr

What is TL;DR?

TOO LONG DIDN’T READ

Photo: Blogspot

Our attention span is

DECREASING

Photo: Harald Muhlhoff, Flickr

Average Attention Span

12SECONDS

8SECONDS

2000 2013Photo: Eric Flexyourhead, Flickr

- NBCnews.com

Users read 20% of the words on an

average Web page

Photo: Jana Zee, Flickr

- NNgroup.com

And are actively seeking a more personalized Web experience

Photo: Shane Lin, Flickr

Your favourite websitesf

t

m

w

p

KNOW THISPhoto: Graham Blackall, Flickr

And are adjusting

accordingly

Photo: BuzzFeed

Websites like

are thriving...Photo: Anthony Leung, Flickr

While credible news sources

struggle to keepup with the times

Photo: Reto Fetz, Flickr

ABIG

OPPORTUNITY

This trend has given “fluff” websites

Photo: Bas Meelker, Flickr

To become our #1 source for

CREDIBLEnews

Photo: Flazingo Photos, Flickr

reported the death

of Michael Jackson

Photo: Immortal.org

released a controversial recording of Clippers’ owner Donald Sterling

Photo: Korea Times US

And news reporters use verified t

accounts to break news first Photo: @CNNbrk on Twtter

is a news website driven by user-

submitted contentPhoto: Scott Beale, Flickr

It’s the 15th most

popular website

in Canada

Photo: Luke Roberts, Flickr

- Alexa.com

#15 #26 #28

More popular than any other news site

#32 #48

Photo: Elvin, Flickr

- Alexa.com

Is this trend a

problem?https://flic.kr/p/7XhiJU

Photo: Urlesque, Flickr

Is it affecting the way we learn?

Photo: CollegeDegrees360, Flickr

Or is it just another way technology is

changing?

Photo: John Tolva, Flickr

Photo: DT Young, Flickr

Sourceshttp://www.nbcnews.com/nightly-news/infographic-

shrinking-attention-span-n110801

http://www.poynter.org/latest-news/top-stories/249602/

does-tmzs-clippers-scoop-mean-pop-websites-can-stand-as-equals-with-traditional-news-outlets/

http://sethgodin.typepad.com/seths_blog/2014/01/the-fatal-arrogance-of-tldr.html

http://www.alexa.com/topsites/countries/CA

http://www.nngroup.com/articles/how-little-do-users-read/