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SOCIAL MEDIA CAMPAIGNS
• Examples of Social Media Campaigns
• Explain Why These Models Work
• Successful Strategies
• Best Practices
• Costs
• Advantages of Social Media Engagement
SOCIAL MEDIA Message
Your List
Influencers
HOW SOCIAL MEDIA CAMPAIGNS WORK
TRADITIONAL MEDIA
Message
Placement
Frequency
STRATEGY
• Create Social Media Events.
• Define Topics for a Sustained Presence.
• Plan How to Court Influencers.
• Understand the Power of Listening.
“Make sure you check Baggage Guidelines before you
go to the airport. http://bit.ly/4vFX8v @continental”
“Find allergy medication available in your area:
http://bit.ly/4vFX8v @centers4diseasecontrol”
Launched ESPN360 with a Twitter Trivia Contest
NASCAR Sponsors a Twitter Trivia Contest - Winner
Gets a Trip to Las Vegas
STRATEGY
• Create Social Media Events.
• Define Topics for a Sustained Presence.
• Plan How to Court Influencers.
• Understand How to Exploit the Power of Listening.
• You Must Be Real.
• You Must Be Transparent.
• You Must Be True to the Brand.
• You Must EARN YOUR FOLLOWERS!
STRATEGY FOR LONG TERM ENGAGEMENT
SOCIAL MEDIA BEST PRACTICES
• Audience Research
• Set Policies for Online Engagement
• Create Templates for Weekly Reports
• Define the Tone of Your Company’s Voice
• Set Polices to Attract Influencers
• Decide How You Will Measure Success
BEST PRACTICES HANDBOOK
DAVID FLEET
http://delicious.com/davefleet/policies
SOCIAL MEDIA GOVERNANCE
CHRIS BOUDREAUX
http://www.socialmediagovernance.com/policies.php
GUIDELINES FOR RETWEETABLE POSTS
DAN ZARRELLA
http://danzarrella.com/the-science-of-retweets-report.html
PUBLIC RELATIONS / SOCIAL MEDIA
BRIAN SOLIS
http://www.briansolis.com/
STRATEGY
• Create Social Media Events.
• Define Topics for a Sustained Presence.
• Plan How to Court Influencers.
• Understand How to Exploit the Power of Listening.
RECRUITING INFLUENCERS
Read Influencer’s Blogs.
Post on Influencer’s Sites.
Seed Content on Sites They Frequent.
STRATEGY
• Create Social Media Events.
• Define Topics for a Sustained Presence.
• Plan How to Court Influencers.
• Understand the Power of Listening.
NATURAL SELECTION
• Humans Have a Long Period of Immaturity.
• Social Connection is Required for Young to Survive.
• Evolution May Have Piggy-Backed Social Pain on to
Our Physical Pain System to Promote Survival.
• “You Broke My Heart.”
“There is much suffering in the world; from hunger from homelessness from all kinds of diseases, but the greatest suffering is being lonely, feeling unloved, having no one. I’ve come more and more to realize that being unwanted is the worse disease that any human being can ever experience.”
- Mother Teresa
“There is much suffering in the world; from hunger from homelessness from all kinds of diseases, but the greatest suffering is being lonely, feeling unloved, having no one. I’ve come more and more to realize that being unwanted is the worse disease that any human being can ever experience.”
CONTACT
Mike Johnston
206-250-7915
Facebook.com/MikeJohnston
Facebook.com/BossCreative
Twitter.com/BossSeattle
Twitter.com/JohnstonMike
YouTube.com/4BossCreative
Linkedin.com/in/4MikeJohnston
BOSSCREATIVE
SEATTLE