Case study background to the films production.

The wolf of wall street(2013)

. A us film aimed at an intentional audience

.had a large budget! $100,000,000 (estimated)

Section b: institutions and audiences

Director- Martin Scorsese

Previous films that he has directed:

The Departed (2006), Gangs of New York (2002), Raging Bull (1980).

In The Wolf of Wall Street DiCaprio plays Belfort, a Long Island penny stockbroker who served 36 months in prison for defrauding investors in a massive 1990s securities scam that involved widespread corruption on Wall Street and in the corporate banking world, including shoe designer Steve Madden.

Budget:$100 million (estimated)gross :$90 million (estimated)

. The wolf on wall street was mainly filmed in new York, as well as in the Bahamas.

. This film didn’t use IMAX camera to film any of the sequences.

.it hasn’t came out yet but I think it will have box office sucsess and will get get a high grossing release.

• Marketing campaign

• Viral marketing

• Wall street- the history and the connection with the audience

• Casting

• Directors portfolio

• Distribution – most cinemas to date

• Online ticket sales

Important factors in the success of the film?

• How do studios reach their audience nationally and internationally?

• Answer- through marketing and distribution

Sample exam question:

• Traditional forms of marketing

• Viral marketing and ARG

• Issues for debate

Marketing

Traditional forms of marketing

* Print marketing includes advertising products and services through newspapers and magazines. Print marketing is both a mass-marketing and niche-marketing strategy. As a mass-marketing strategy, printed advertisements reach different classes of people, who might or might not have an interest in the product. In magazines, print marketing reaches out to the niche market that reads the magazine, such as women, fathers, teens or car lovers. The wolf of wall street would have used this technique as a marketing strategy getting there film out on magazines and relating it to all sorts of things. For example if there was an advert in a car magazine it mite show the particular car in the film that would be shown to get there audiences attention.

Print marketing

Another form of marketing that they would use for the wolf of wall street. They would use them in adverts or before some films like in films with similar characters in or the same production company or distribution company's. this is a good way to market there film as it is pushed out there and people would see it a lot more the only place were the wolf of wolf street would be played on TV is on movie channels until it is released from the cinema. This is one of the most expensive forms of marketing, its also doesn’t last as long as print marketing and radio.

TV and film marketing.

One more thing that they will use in marketing the wolf of wall street is the radio there is many ways that using radio will market the film. At first the distribution company's would pay for radio company's to talk about there film and promote it. However in the long run they wont have to pay the radio company's as more people watch it will be spoke about on air with radio station presenters giving there own opinions on the film. This is just like free promotion. This will promote there film in a positive or negative way in the matter of opinions on the film however it is still getting the word out to people that listen on air. This will make them want to go see the film and judge it for them self's.

Radio

Viral marketing

•Distribution: Viral content spreads like virus, in an ever expanding loop which may never end. For an online marketer, spreading content endlessly from person to person represents a superior strategy to promote content at a fraction of the effort and costs required by traditional marketing techniques.

•Reach: A successful viral marketing campaign may exponentially increase the reach of your communications by placing you in touch with thousands of prospects which, with your traditional communication approach, you might not have ever intercepted.

•Awareness: The more people will see your content, the more people will know who you are, what you do, what can you offer customers. Not only: by sharing content on a specific topic you will make yourself an authority in that field and people will start naturally coming to you asking for advice and recommendations.

•Cost: Viral marketing is relatively inexpensive as you do not have to plan a huge budget to promote your products or start campaigns that meet the needs of all your potential customers. Once your content starts to go viral, your fans become your best marketing agents.

Viral marketing key points

They used viral marketing in many ways in the marketing of this film they used things like uploading trailers onto YouTube. From doing this other people will download and upload the same trailer or clips of the film making it viral and once its done you will always find a viral video as it just gets duplicated over and over again. Also they would of put teaser trailers online that will also be part of there viral marketing strategies.

One final viral marketing strategy is how they post adverts on websites like Facebook or websites that people use everyday. This would be very expensive to do as they would have to pay companies that own the websites to allow them to get there trailer or poster displayed on there sites.

They may also have there own website. This isn't too expensive to do as there creating it themselves. But this is great for advertising they would also show reviews on there.

The two big distributers for this film were paramount pictures and universal pictures international.

Distributors

in 2011, Paramount released an industry-record six consecutive movies grossing more than $100 million dollars at the domestic box office, with Rango, Thor, Kung Fu Panda, Super 8, Transformers: Dark of the Moon, and Captain America.

During Grey's tenure, Paramount has released eight of its top 10 highest grossing films of all time, including the Transformers and Paranormal Activity franchises, Indiana Jones and the Kingdom of the Crystal Skull, and J.J. Abrams' Star Trek reboot. In 2010, the studio garnered the most Academy Award® nominations of any studio, owing to the critical and commercial successes of True Grit and The Fighter. Award-worthy films have proliferated in the Brad Grey era, with releases such as No Country for Old Men, There Will Be Blood, An Inconvenient Truth, Up in the Air and Babel.

paramount pictures

based on Jordan Belfort's memoir of the same name. It was released on December 25, 2013. The screenplay was written by Terence Winter, and the film stars Leonardo DiCaprio as Belfort, a New York stockbroker who runs a firm that engages in securities fraud and corruption on Wall Street in the 1990s.

Wolf of wall street history

Leonardo DiCaprio as Jordan Belfort, Jonah Hill as Donnie Azoff, Margot Robbie as Naomi Lapaglia, Matthew McConaughey as Mark Hanna, Kyle Chandler as Patrick Denham Rob Reiner as Max Belfort, Jon Bernthal as Brad Bodnick, Jon Favreau as Manny Riskin, Jean Dujardin as Jean-Jacques Saurel, Joanna Lumley as Aunt Emma, Cristin Milioti as Teresa Petrillo, Christine Ebersole as Leah Belfort, Shea Whigham as Captain Ted Beecham, Katarina Čas as Chantalle Bodnick, P. J. Byrne as Nicky "Rugrat" Koskoff, Kenneth Choi as Chester Ming, Brian Sacca as Robbie "Pinhead" Feinberg, Henry Zebrowski as Alden "Sea Otter" Kupferberg, Ethan Suplee as Toby Welch, Barry Rothbart as Peter Diblasio, Jake Hoffman as Steve Madden, Mackenzie Meehan as Hildy Azoff, Spike Jonze as Dwayne, Bo Dietl as himself, Jon Spinogatti as Nicholas, Aya Cash as Janet, Rizwan Manji as Kalil, Stephanie Kurtzuba as Kimmie Belzer, J. C. MacKenzie as Lucas Solomon, Ashlie Atkinson as Rochelle Applebaum, Stephen Kunken as Jerry Fogel, Edward Hermann as Stratton Oakmont commercial narrator, Jordan Belfort as Auckland Straight Line host, Ted Griffin as Agent Hughes, Fran Lebowitz as Judge Samantha Stogel, Robert Clohessy as Nolan Drager, Natasha Newman Thomas as Danielle Harrison, Sandra Nelson as Aliyah Farran, Welker White as a waitress, Aaron Lazar as Blair Hollingsworth, Steve Witting as SEC Attorney, Donnie Keshawarz as Stratton Oakmont Broker, Chris Riggi as Party Broker, Sharon Jones as a wedding singer, Zineb Oukach as a Naomi hostess, Ashley Springer as a job applicant and Peter Youngblood Hills as an audience member.

Casting

It is historically significant as the first major film to be distributed entirely digitally. three-hour 18-certificate comedy might be considered a distribution challenge. But Martin Scorsese's The Wolf of Wall Street stormed past any such concerns, posting a sensational UK opening of £4.66m. That's the third-biggest debut for an 18-certificate films.

Distribution.

One distributor that distributed the wold of wall street was universal pictures.

Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment. Universal's theatrical slate includes films developed internally, along with co-productions, acquisitions, and films developed by outside partners and distributed by the studio.

Universal also produces, acquires, and distributes direct-to-DVD titles, classic titles from the Universal library, consumer products (across all traditional categories, as well as interactive and wireless platforms), and specialty motion pictures under Focus Features. Through its international production group, the studio partners with leading international film companies to make and acquire films for wide commercial release or distribution in specific countries. Universal's content is released across traditional and digital distribution channels, including theatrical exhibition, physical and electronic home entertainment, pay and free television, and subscription on-demand services.

Distributer

Budget

$100,000,000 (estimated)

Opening Weekend

HUF 75,696,997 (Hungary) (29 December 2013)

€3,811,319 (Italy) (26 January 2014) (560 Screens)

Gross

$98,508,822 (USA) (26 January 2014)

$90,277,000 (USA) (19 January 2014)

$78,587,000 (USA) (12 January 2014)

€3,811,319 (Italy) (26 January 2014)

Weekend Gross

$5,478,368 (USA) (26 January 2014) (1,804 Screens)

$7,500,000 (USA) (19 January 2014) (1,930 Screens)

$9,000,000 (USA) (12 January 2014) (2,521 Screens)

€3,811,319 (Italy) (26 January 2014) (560 Screens)

Online ticket sales

In a little over two weeks, the film starring Leonardo DiCaprio and Jonah Hill has grossed more than $63 million domestically, a strong result that falls in between such recent past successes as “The Fighter” and “True Grit.” (The latter grossed north of $175 million domestic; “Wolf” may top out at around $125 million.)

It premiered in London's leister square on the 9th of January

premieres