The Top 20 Search Engine Optimisation Tips for Webstores

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How to use SEO to build a successful

webstore

by Jonny Ross

http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross



PRODUCTFINANCE

SALES





































Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make pages unique and relevant• Make the content popular













On Site

• Keywords• Content• Technical Aspect• Usability







Off site

• Relevancy• Links• Reviews• Reputation



















SEO Audit

• Onsite coding • Usability audit (usertesting.com)• Site Speeds and performance• Keywords• Offsite Work• Ranks and Reporting & Traffic analysis









































































http://www.asos.com/H-O-U-S-E-of-H-A-C-K-N-E-Y/HOUSE-OF-HACKNEY-Velvet-Dungarees-In-Poppy-Print/Prod/pgeproduct.aspx?iid=2935881&cid=13525&sh=0&pge=0&pgesize=36&sort=-

1&clr=Medium+black






http://www.asos.com/H-O-U-S-E-of-H-A-C-K-N-E-Y/HOUSE-OF-HACKNEY-Velvet-Dungarees-In-Poppy-Print/Prod/pgeproduct.aspx?iid=2935881&cid=13525&sh=0&pge=0&pgesize=36&sort=-1&clr=Medium+black






























Offsite SEO / Link building• Directories• Articles• RSS feed submissions• Guest Blogging• Press Releases• Social Bookmarking• Social Sharing• Local Engagement• Suppliers• Video• Blog / Forum commenting

• Create Link bait!













Top SEO Tips for Webstores

• Use SEO friendly URL’s– http://www.petsmart.com/product/index.jsp?productId=2753029

– Should be– http://www.petsmart.com/tetra-whisper-air-pump

• Ensure that there is only one version of your website (try http://amazon.com)

• Use Xenu or Screaming Frog to check for errors






http://www.petsmart.com/product/index.jsp?productId=2753029



http://www.petsmart.com/tetra-whisper-air-pump



http://amazon.com/


























Schema / Rich Snippets







Canonical Tags







• Image file names don’t use img123.jpg• Affiliate schemes?– Have a policy – Offer unique content

• W3C Check your sites code http://validator.w3.org/

• Don’t use the same IP/Domain name to email from

• Discontinued Products• Ensure you are signed up to WMT• Use e-commerce tracking on Google Analytics






http://validator.w3.org/

http://validator.w3.org/
































“This year, 15% of online retail sales will take place via mobile devices, according to eMarketer, up from 11% in 2012. By 2017, the percentage will rise to 25%. “







Question Time

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

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The Top 20 Search Engine Optimisation Tips for Webstores