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The Social Media Revolution
Are you Ready?
@Steven_Stokes
Be Interactive
• #WestWalesSM
• @SpotlightWWales
• Ask questions
• Share best practice
• Agree
• Challenge
• Connect
Humans Buy From Humans
Person to Person
Complete Transparency
Immediacy
Word of Mouth Reputation
Primal Need for Connection
Mark Schaefer – ‘Social Media Explained’
Advertising
• One-Way Conversation
• Create Perceptions of Companies/Products
Social Media Rules of Engagement
Person to Person
Complete Transparency
Immediacy
Word of Mouth Reputation
Primal Need for Connection
Mark Schaefer – ‘Social Media Explained’
Foundations of
Successful Social Media
Engagement
• Be Interactive• Be Creative
• Follow the 80/20 Rule• Keep it Brief
• Don’t ‘Overpost’ • Engage with Influencers
Let’s be interactive
!
#WestWalesSM
@SpotlightWWales