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SOCIAL MEDIA TALKThe Right Social Media Setup
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GOOD MORNING!
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WHAT’S THE POINT OF DOING SOCIAL MEDIA FOR YOUR BUSINESS?
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WHAT’S THE POINT OF DOING SOCIAL MEDIA FOR YOUR BUSINESS?
1 Social media is the ideal place to get in front of your target audience; there’s a platform for every industry.
GET IN FRONT OF YOUR TARGET AUDIENCE.
2 Use social media to engage with your followers and start conversations.
START CONVERSATIONS.
3 Take conversations to the next level by building relationships with your audience.
BUILD RELATIONSHIPS.
4 Use the relationships you’ve built to convert your leads into customers.
CONVERT LEADS.
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GET IN FRONT OF YOUR TARGET AUDIENCE.
T Mobile vs. AT&T
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GET IN FRONT OF YOUR TARGET AUDIENCE.
T Mobile vs. AT&T
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START CONVERSATIONS.
@ComcastCares on Twitter
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BUILD RELATIONSHIPS.
Taco Bell
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BUILD RELATIONSHIPS.
Taco Bell
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CONVERT LEADS.
Jane.com on Pinterest
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CONVERT LEADS.
Jane.com on Pinterest
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THIS CAN BE ACCOMPLISHED AT THE LOCAL LEVEL, TOO.
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WEB SETUP: THE BASICS
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BEFORE YOU GET STARTED
1 Before you start engaging anyone, you need to know who those people are.
DEFINE YOUR TARGET MARKET.
2 Look to your competition, customers, search engines, etc. for information about the right social platform.
DO YOUR RESEARCH.
3 Be cohesive with your brand across all platforms and get the same username in each place. Put links everywhere!
CREATE YOUR SOCIAL MEDIA ACCOUNTS.
4 A lot of social media marketing is going to involve experimentation, whether it’s you or someone else.
EXPERIMENT.
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WHICH PLATFORM IS RIGHT FOR YOUR AUDIENCE?
1 Largest and most general social media network; you’ll reach the widest audience here.
2 140-character snippets; must update often.TWIT TER
3 Professional network; best for professional industries.
4 Smaller market share; used mostly by men.GOOGLE+
5 Image-rich network; used mostly by women.PINTEREST
6 Image-rich platform; 50+% of users are under the age of 30.
7 Quick image-based platform; 70+% of users are under the age of 25.
SNAPCHAT
8 Largest platform for video sharing.YOUTUBE
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PUT YOUR SOCIAL MEDIA ICONS EVERYWHERE
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PUT YOUR SOCIAL MEDIA ICONS EVERYWHERE
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INCORPORATE SOCIAL SHARING INTO YOUR BLOG AND NEWSLETTER
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INCORPORATE SOCIAL SHARING INTO YOUR BLOG AND NEWSLETTER
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FOR SOCIAL MEDIA
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BASIC SOCIAL MEDIA RULES FOR BUSINESS
1 In general, you should be posting on each social media platform at least once per day.
POST REGULARLY.
2 You have a personality and your business should, too.
BE YOURSELF.
3 Don’t bore your audience…delight them. Give them content that they didn’t know they needed.
SHARE GREAT CONTENT.
4 Continue to do what is working; change what isn’t.
MEASURE, MEASURE, AND MEASURE AGAIN.
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SOCIAL MEDIA MEASUREMENT: SOCIAL MEDIA ACCOUNTS
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SOCIAL MEDIA MEASUREMENT: SPROUT SOCIAL
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SOCIAL MEDIA MEASUREMENT: TIE IN ANALYTICS
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SOCIAL MEDIA MEASUREMENT: TIE IN ANALYTICS
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HOW TO MAKE SOCIAL MEDIA A HABIT
1 Start with one social media platform, get comfortable, then move on to the next.
DO ONE THING AND DO IT WELL.
2 Look for great content ideas that your audience will love.
CONSTANTLY BE ON THE LOOKOUT.
3 Create a social media editorial calendar that plans all of your posts at least one month out.
BUILD A CALENDAR.
4 It takes most of us at least two months to build a regular habit.
BUILD A HABIT.
redvinestudio.com
HOW TO MAKE SOCIAL MEDIA A HABIT
1 Start with one social media platform, get comfortable, then move on to the next.
DO ONE THING AND DO IT WELL.
2 Look for great content ideas that your audience will love.
CONSTANTLY BE ON THE LOOKOUT.
3 Create a social media editorial calendar that plans all of your posts at least one month out.
BUILD A CALENDAR.
4 It takes most of us at least two months to build a regular habit.
BUILD A HABIT.
SAMPLE EDITORIAL CALENDAR
