The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14

THE POWER OF DIGITAL

Delphine Remy-Boutang #SMWParis @DelphineRB

POWERING UP YOUR PRESENCE

OECD CONFERENCE CENTER – 20th February 2014

•  FOUNDER OF THE BUREAU CREATED IN DECEMBER 2011 THE BUREAU (THE SOCIAL BUREAU) IS A LONDON/PARIS BASED, SOCIAL BUSINESS CONSULTING AGENCY.

THE AGENCY MAIN AREAS OF EXPERTISE:

ü  SOCIAL BUSINESS STRATEGY ü  CUSTOMER ENGAGEMENT ü  WORKFORCE ENGAGEMENT

ü  CULTURAL CHANGE MANAGEMENT ü  DIGITAL TRANSFORMATION

•  FORMER WORLD-WIDE HEAD OF SOCIAL MEDIA FOR IBM. I WAS AT IBM FOR 11 YEARS AGO AND LIVED IN LONDON FOR 14 YEARS.

•  IN CHARGE OF WW DIGITAL INFLUENCE STRATEGY AND EXECUTION AT IBM, FOCUSED ON

DRIVING INNOVATIVE MARKEING CAPABILITIES VIA THE WEB. •  I CREATED THE VERY FIRST DIGITAL WOMEN DAY. •  I HAVE BEEN A LEADER AND PIONEER IN SOCIAL SOFT WARE’S GLOBAL ADOPTION. I HAVE DRIVEN

INITIATIVES ACROSS A VARIETY OF MARKETS AND CULTURES, MANAGING THE DIFFERENT STAGES OF THE PROJECTS.`

•  I AM A FREQUENT SPEAKER AT SEMINARS, CONFERENCES ON THE SUBJECT OF SOCIAL MEDIA

AND ITS EFFECTIVE USE

WHO AM I ? A FRENCH ENTREPRENEUR

@DelphineRB #SMWParis

DIGITAL WOMEN DAY

AN EVENT DEDICATED TO ENTREPRENEURSHIP,DIGITAL, AND WOMEN IN BUSINESS.

THE SECOND EDITION « CHANGE THE FUTURE » WILL BE TAKING PLACE ON MARCH 7TH 2014 IN PARIS, PALAIS BRONGNIART.

#JFD

MORE INFORMATIONS AND INSCRIPTIONS :

BIT.LY/JFD2014


SO, WE’RE ALL AWARE OF THESE TYPE OF PEOPLE…

@TiffanyStJames @DelphineRB #SMWParis

THE CONVERGED MEDIA APPROACH


From this…

@TiffanyStJames

IN 2009 THE ECONOMIC DATA WAS NOT COMPARABLE

UNTIL ‘THE GUARDIAN’ VISUALISED THE DATA

…To this

Infographics are critical to effective modern digital communication @TiffanyStJames

Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14

@TiffanyStJames

THE 6 DIFFERENCES BETWEEN SOCIAL AND TRADITIONAL

@TiffanyStJames

…so have a social media crisis plan

1) THE POWER IN CONSUMERS HANDS

@DelphineRB #SWParis #SW14

…so have guidance, train staff and plan for, and mitigate errors @TiffanyStJames

2) THE INDELIBLE RECORD OF ‘PRIVATE’ TWEETS


Jan 09: Hudson river landing: first twitter-broken story

@TiffanyStJames

3) TWITTER IS THE REAL-‐TIME NEWSWIRE


@TiffanyStJames

4)… AND YOU MIGHT NOT LIKE WHAT IT SAYS


@TiffanyStJames

5) LISTEN AND OPTIMISE


@TiffanyStJames

6) TRUST IN INDIVIDUALS HAS CHANGED


THERE ARE ONLY 6 USES OF SOCIAL MEDIA

1) HR


2) PR


3) DIRECT SALES


4) CUSTOMER SERVICE


5) BUSINESS INTELLIGENCE

@TiffanyStJames

Define the tools you use by your objectives @DelphineRB #SMWParis

6) INTERNAL COMMUNICATION


CONSIDERATIONS ON EMBEDDING SOCIAL BUSINESS

@TiffanyStJames

[Pic Credit: Altimeter]

7 SUCCESS FACTORS OF A SOCIAL BUSINESS STRATEGY


What social can deliver for the business

Current KPIs

Digital Strategy

Business Objectives

• Benchmark • Best Practice

• What works • Current social footprint

Your Business Competition

Similar Industry

Other Industries

What social CAN deliver

for the business

What social IS delivering for you,

for your competitors, and

industry

What people and tech

capabilities DO you have

HOW TO INFORM YOUR SOCIAL BUSINESS STRATEGY


Pre-contemplation

Contemplation

Preparation Action

Maintenance

Raise awareness Combat disengagement Increase relevance

Provide solutions

Facilitate action

Reinforce Maintain Generate advocacy Peer feedback

@TiffanyStJames Prochaska and DiClimente

UNDERSTAND WHERE YOUR AUDIENCES ARE


Decide the right structure

@TiffanyStJames


CODE OF CONDUCT THE BEHAVIOURAL WISH LIST POLICY PURPOSE PRINCIPLES STATEMENT OF ETHICS CONTEXT FOR ORGANISATION PROFESSIONAL AND PERSONAL USE GUIDANCE HOW WE USE PLATFORMS HERE

@TiffanyStJames

A WORD ON GOVERNANCE


CONTACTS

DELPHINE REMY-‐BOUTANG

The social bureau

[email protected]

[email protected]

122 avenue de Wagram 75017 Paris

+33146239743

+33631656943

#connec]orsuccess Delphine Remy-‐Boutang @DelphineRB #SWParis #SW14

ADDITIONAL GOVERNMENT EXAMPLES


Saturday March 7th 2009 Rewired State held

“National Hack The Government Day”

80 developers created

30 working projects in 8 hours

RewiredState.org

@TiffanyStJames

Photo Credit: Paul Clarke

NATIONAL ‘HACK THE GOVERNMENT DAY’

@DelphineRB #SWParis #SW14

HACK THE GOVERNMENT WINNERS

@TiffanyStJames


Historical data: performance Planning data: projections

Infrastructural data: maps Operational data: realtime

@TiffanyStJames

THE 4 BUILDING BLOCKS OF OPEN DATA


@TiffanyStJames

INTERACTIVE GRAPHICS MAKE DATA DIGESTIBLE


@TiffanyStJames

APPS BUILT WITH OPEN CRIME DATA


@TiffanyStJames

GEO LOCATION MOBILE SERVICES ARE HUGELY POPULAR


@TiffanyStJames

HOW WOULD YOU ADJUST YOUR COUNTRY’S BUDGET


REAL-‐TIME APPS OF HUGE USE


Social Media

The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14