F A C E B O O KFacebook's advertising platform can be your best friendduring the holiday season and can prove to be more cost-effective than traditional advertising. Push promotions totargeted audiences and remarket to your existing fanbaseto generate traffic & sales.

T W I T T E RConverse directly with users as they finish up their holidayshopping and extinguish any customer service fires thatmay arise. Twitter Ads & Cards can also help you increaseyour reach and build up your database for remarketingcampaigns.

I N S T A G R A MWhether you're marketing organically or advertising viaFacebook's ad platform, broadcast high-res images onInstagram to increase brand awareness and launchlimited-time promotions & sales. Also, if you're feelingnaughty, feel free to add extra hashtags to each post toboost engagement. #YesWeHashtag

P I N T E R E S TCreate holiday-themed boards showcasing your productsand curate community content that will generate richengagement. For ecommerce brands, this powerful sourceof referral traffic can help you increase traffic for flashsales.

T U M B L RThe world's most notorious social blogging platform canhelp you push out content focused around imagery todrive traffic from a different audience. This strategy isparticularly effective for fashion retailers & brands.

Supercharge your social media marketingduring the holiday season by utilizing theseplatforms in your digital strategy. Whetheryou manage an ecommerce store or provideprofessional services, these platforms canhelp generate traffic & new business.

Y O U T U B ECapture the attention of Internet users by utilizing videosin your content marketing initiatives, and if you like takingrisks, push your content to a wider audience via YouTubepre-roll ads. Buyer beware: you don't want to annoy yourtarget audience, so tread lightly with video advertising.

L I N K E D I NDoes your business provide B2B services rather thanconsumer products? No worries - manage lead generationcampaigns on LinkedIn and reach out to targeted prospectsthat are preparing budgets for 2016. You may end up findingthe best gifts of all on this professional social platform.

Prepared by Jonathan Bertholdwww.rankmediaagency.com

HOLIDAY SEASONGUIDE TO SOCIAL

MEDIA MARKETING