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The Importance Of Facebook
Videos And How To Use Them
For Your Business
by Zoe Summers
The Importance Of Facebook Videos And
How To Use Them For Your Business
W h a t y o u ’ l l l e a r n :
W h a t t y p e o f c o n t e n t c a n b o o s t y o u r f a n
b a s e g r o w t h
H o w i m p o r t a n t i s v i d e o c o n t e n t o n
Fa c e b o o k a n d h o w t o u s e i t f o r y o u r
b u s i n e s s
© Mass Planner 2015
Accord ing to C isco Systems, by 2018, the v ideo t ra f f i c w i l l represent 80 -90% of the g loba l consumer Internet t ra f f i c . Las t year, comScore found that , for the f i r s t t ime Facebook had more v ideo v iews than YouTube on desktop.
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Facebook s tar ted add ing features and improvements to i t s v ideo market ing p la t form, l i ke the auto -p lay feature or the v ideo metr i cs and ins ights . Facebook has a l so become the f i r s t cho ice for v ideo adver t i sers 1:
© Mass Planner 2015
If you’re still wondering if you should include video content into your marketing strategy, here are some interesting stats2: Facebook has over 4 billion daily video views
BuzzFeed’s video views on Facebook reached more than 500 million in April
2015
In February 2015, 70% of Facebook’s videos were uploaded directly to the site, versus 25% in February 2014.
The average FB user watched 75% more videos this year compared to last year (in US the number is actually 94%)
Photo posts reach 14% of brands’ audience on average, text only updates reach just 4%, and video posts reach as much as 35%
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So how can you best use Facebook as a video marketing tool?
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Upload Your Video Directly to
Facebook #1
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The News Feed i s the best p lace to land a key message through a v ideo. The secret i s to d i rec t ly up load the v ideo to Facebook, ins tead of shar ing a YouTube v ideo for example .
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There i s a ser ious l i s t o f advantages for up load ing a v ideo d i rec t ly to Facebook, l i ke: Un l i k e v i d eo s s ha red t h rough o t he r p l a t f o rms , t h e s e
v i d eo s c ome t o l i f e when peop l e s c r o l l d own t he i r f e ed s The v i d eo w i l l b e d i s p l a yed i n t h e News Feed s f i l l i n g t he
en t i r e w i d t h a va i l a b l e .
V i deo s ha red t h i s way ge t mo re o rgan i c r e a ch ra t e s t h an o t he r t y pe o f c on t en t
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Seriously though, Upload Your
Videos Directly to Facebook! #2
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I f you ’ re not conv inced yet that up load ing your v ideo d i rec t ly to Facebook gets you more v iews, here are some in teres t ing s ta ts : 30% mo re u s e r s c l i c k t o p l a y a na t i v e v i d eo
You ’ l l h ave v i d eo me t r i c s and i n s i gh t s l i k e t he numbe r o f
v i ews a t va r i o u s momen t s t h roughou t t h e v i d eo , t h e a ve rage t ime wa t ch and mo re .
You c an add c a l l - t o - a c t i o n bu t t on s du r i ng t he v i d eo o r a t t h e end .
Le t ’s no t f o rge t t h e au t o - p l a y f e a t u re !
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Short Videos Are Better #3
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You can get the same organic reach and traction with simple, quick videos, made with your smartphone. You don’t need a professional video to get your message noticed. Not only that, but shorter videos get more engagement according to research3.
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Make sure you can grab peop le ’s a t tent ion in the f i r s t few seconds wi th an compel l ing message or a Ca l l - to -Act ion button.
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Silence Can Be Gold #4
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The Facebook v ideos auto -p lay in the News Feed, but they do so wi thout any sound.
Make sure you don ’ t re ly on sounds to get your
message across , but ins tead you use text or
graph ics to make users turn the sound on.
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Follow The User Across The
Sales Funnel #5
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Create d i f ferent v ideos depend ing where the user i s on the sa les funne l .
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Seed videos
create initial brand awareness
Blast videos
drive engagement among your existing audience
Sustain videos
build your brand with strong CTA buttons
Test Test Test #6
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Have fun and exper iment !
Depend ing on your aud ience you can tes t d i f ferent
types o f v ideos , l i ke:
I n sp i ra t i o na l mes s age s
Educa t i o na l v i d eo s
V i deo s t ha t a nnounce an upcom ing e ven t , podca s t , web i na r, p r oduc t
l a un ch
En t e r t a i n i ng v i d eo
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What to learn more? Th is p resenta t ion i s a par t o f our tu to r ia l :
The Importance Of Facebook Videos
And How To Use Them For Your
Business
Click here to read the full tutorial!
© Mass Planner 2015
