Embed Size (px)
DESCRIPTION
From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: The New News Feed: How To Break Into Facebook’S Exclusive Neighborhood. PRESENTATION: The Facebook News Feed Algorithm - Given by Chad Wittman, @ChadWittman of @EdgeRankChecker. #SMX #21A
Citation preview
The Facebook News Feed Algorithm
Chad Wittman News Feed Consultant at Socialbakers
@chadwittman
What is the algorithm called?
The algorithm formerly known as
“EdgeRank”
Signal vs Noise
Where did it come from?
How does it work?
● Many input signals ● Artificial intelligence ● The “new” newspaper
approach
What is it like for a small business?
● It’s a grind ● There are no shortcuts ● Facebook uses “newspaper” analogy,
more true than ever
What is it like for a small business?
● Organic Reach is around 3% ● Viral Reach is biggest value-add
o How Sharable is your content? o Uplift of 100x is attainable
§ 5k Fans → 500k Reach
How can a small business succeed?
1. Be thoughtful of sharable content 2. Post, Learn. Post, Learn … 3. Content that does well transcends
algorithms
What does the future hold?
What does the future hold?
