Click here to load reader
Upload
dan-taylor
View
262
Download
2
Embed Size (px)
Citation preview
Twitter, Analytics & Tools
The basics of
TwitterTwitter is an online social network and microblogging platform
Registered users cab read and post tweets, interact with other users and make us of all Twitter’s features
Do
‘Talk’ to people, create conversations and ask questions
Create unique content where possible
Allow your content to find people without restriction
Join conversations relevant to your brand, industry and sector
Name authors
Don’t
‘Talk’ at people
Broadcast the same message repeatedly unless saying the same message to multiple people
Force your message or content upon people
Join conversations that are irrelevant to your brand, industry or sector
Post anonymously
Importance of the Bio
The bio provides insight into the human side to a brand
Include as much information as possible to remain as accessible as possible
Building an Audience
Try to follow people who have similar interests to your brand, whether that be the product/service your brand offers or third party interests
Growing connections with these users is good as they will be able to relate to you and are more likely to engage
If someone reaches out to you, always respond if appropriate
Building an Audience
Building an audience won’t happen over night
Don’t think of it as networking, think of it as building a community
Broadcasting content
Remember that every community is made up of diverse individuals as well as tribes
Not every Tweet has to connect with every member of the community
Use a mixture of images, website links and text messages to reach all members of the community
Broadcasting content #
Don’t overwhelm your community with hashtags
Try and keep to two hashtags per tweet or one long one
#MakeUseOfCapitalisation to aid readability
Keep hashtags relevant to conversation and topics
Interaction mechanisms
Retweet A user who likes your content enough, they choose to share it with their followers
Favourite A user who likes your Tweet enough to favourite it, this does not share the Tweet but remains visible on their ‘favourites list’
Lists Users can create lists of other users they wish to keep track of
Direct Messages Privately held conversations between users
Twitter Analytics & Metrics
Try to follow people who have similar interests to your brand, whether that be the product/service your brand offers or third party interests
Growing connections with these users is good as they will be able to relate to you and are more likely to engage
If someone reaches out to you, always respond if appropriate
Hootsuite
Hootsuite is a scheduling tool, utilising this means you can schedule tweets weeks in advance
It is free to utilise and means you can allocate time to plan campaigns