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Tell a Story.A great promotion is just the beginning. Your promotion is your call to action. It’s the last step in the A-I-D-A model. Which is Attention, interest, decision, action.
Use your creative image, GIF, and/or promotion details to tell the rest of the story to arouse their attention and interest to help them make a decision to either use your “promotion” or not.
So what story are you going to tell? May the best story be with you.
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One.
Build urgency into your promotions.What makes black Friday so popular?
The promotions? Yes. But really its the URGENCY. With Seecows you can post a promotion that expires in 1 to 3 days. This is a great way to get people excited and the built in URGENCY can help move customers into action.
TIP: If you're going to post a promotion with a short life span, ensure it’s worth it as you don’t want to annoy your loyal followers with an urgent promotion with little value.
Two.
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Give your fans more reasons to Share.So give people as many reasons as possible to want to share your promotion. That can be one of three things or a combination of three things: great offer, timely/relevant and engaging/fun content.
A great offer is not the only thing that will get people to like and share your promotion - users are also looking to be inspired, delighted, entertained and educated. Give them more than just a great promotion and watch your promotion spread further.
69% of people share information because it allows them to feel more involved in the world
~ Customer Insight Group.
Three.
Make your promotions exclusive.Do you want your fans and followers to share your promotions?
Of course you do. So make your promotions exclusive to the Seecows community to make your followers feel more special and as a result you’ll see more shares and more redemptions.
You can also limit the number of saves on high-value promotions posted onto the network making the promotion even more exclusive.
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Four.
Analyze Your Data.There’s a gold mine in your data.
After a while, patterns should begin to emerge in your metrics and you’ll see which types of promotions drive the highest number of shares and the highest number of redemptions.
Use these findings to hep you improve on your promotions and offer better promotions to your followers and Seecows community.
Free data on Seecows
• Views • Saves • Likes • Shares • Redemptions
Five.
