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How to use photography in social media
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Telling a social story
Rich Dyson
+A picture paints a thousand words
Your audience will engage twice as much with a photo
Posts on Facebook attract 104% more comments than text
Facebook likes increase by 53% with a photo
Instagram has 58 times more engagement per follower than Facebook
Adding a photo on Twitter leads to 35% increase in Retweets
People spend more time on Pinterest or Tumblr than Twitter, LinkedIn, MySpace and Google+ combined
+Or to put it another way
+There’s no such thing as a bad camera
+Match the photo to the camera
+What makes an interesting photo?
+Rule of Thirds
+Leading Lines
+Framing
+Hidden Details
+Foreground Interest
+Focus on eyes
+A picture paints a thousand words
Tell a story. beginning, middle and end
It can be in one photo or a series
One hour to use the techniques
+Publishing to Social Media
Use Multiple Images
Add some text
Hashtag
Tag People
Add locations
+Publishing to Social Media
Use Multiple Images
Add some text
Hashtag
Tag People
Add locations
+Publishing to Social Media
Twitter – incorporate with #hashtag
Location links
Cross posting to blogs
Short Links
+Publishing to Social Media
Twitter – incorporate with #hashtag
Location links
Cross posting to blogs
Short Links
+Publishing to Social Media
Mix use of filters and non-filters
Hashtags (again)
Tagging
Location
Crosspost
+Publishing to Social Media
Mix use of filters and non-filters
Hashtags (again)
Tagging
Location
Crosspost
+A picture paints a thousand words
As a group decide which images to tell our story
Paint a thousand words (or more)
