Supercharge SEO: Why Connecting Twitter, Pinterestand Instagram to Tumblr Boosts Search

blog.dlvrit.com /2015/03/adding-social-feeds-to-tumblr-boost-search/

Bill Flitter

Does your social media strategy include Tumblr? If you are looking to dip your toesinto the pool of over 420 million Tumblr users, consider adding your Tweets, Pinsand Instagrams to Tumblr. It’s a low hurdle first step to share your existing contentto a new audience without a big time commitment.

dlvr.it has made it super simple to expand the reach of your content to newaudiences. We’re excited to share with you the best ways to use automation.

Why Tumblr?

First, why should you include Tumblr in your socialmedia and content marketing strategies? Theirnumbers are massive!

130.5 million blogs on Tumblr, as of August2013

28th highest traffic site on the web according toComscore

300 million unique monthly visitors according to Yahoo

SEO Benefits

When you add links to Tumblr, they are dofollow links, which means there is acertain flow of authority, PageRank, and “link juice” from Tumblr to your pagesaccording to Search Engine Journal. This is unique. Most social networks set theiroutbound links to nofollow. Things get really interesting on Tumblr when youconsider the social aspect.

According to Moz, an SEO and inbound marketing authority, Tumblr may impactsearch rankings.

“Tumblr has social sharing functionality called “reblogging.”This means that if you have a popular post, it will be repostedto many other Tumblr blogs.

Moz continues, “Each of these reblogs is a dofollow backlinkto your original post. If you have a post that is reblogged 100times, your Tumblr blog just got 100 dofollow backlinks!

Bottom line, this means your Tweets, Pins and Instragrams can be used toimprove your search engine presence and awareness when adding them toTumblr. You already have the content, put it to another use.

Step 1. Create a free dlvr.it account and add a route

If you are new to dlvr.it, try it for free. You may also find our getting started guideuseful. Existing users, use an existing route (or Add a new one). You will see thebelow.

Step 2. Choose a source for the route

Once your route is made, in the Source Editor, choose your source. In thisexample, we are adding Twitter. dlvr.it’s step-by-step process will guide youthrough the set-up.

Step 3. Add Tumblr as an output in the route

When you select Tumblr, you will be presented with a few options to format thecontent on Tumblr. Follow the set-up guide and click save.

Advance Users

Use the filtering options to delete anything you do not want to show onTumblr.

Learn how to track performance of each link on Tumblr.

Add your text before sending. Find, replace and remove words or phrases.