STEREOTYPES IN MUSIC VIDEOS

Taylor Swift – Shake It Off

www.youtube.com/watch?v=nfWlot6h_JM

• In the music video, the representation is that all the actors and the singer are in their teens and twenties.

• This can be interpreted in that youthful people have more fun, perhaps over middle aged people or pensioners.

• There was no children in the video, which was surprising, as childhood is associated with having fun.

• There was also a scene where the actors and singer rein act a high school cheer (cheerleading), which emphasises upon being younger is associating with having more fun.

AGE

• The song is sung by a female, however the song is not gender specific.

• The song and video do not conform to gender identifies and for clothing as well.

• This is shown as she is wearing a ballerina costume, stereotypically feminine, then wearing tracksuit bottoms, chains and a snapback, stereotypically masculine.

GENDER

• The main ethnicity is Caucasian, quite possibly it is to blend the actors in to the video.

• African-American actors is a representation of the cultures in Americas demographic.

• There is not a lot of Asian, Afro-Caribbean and Hispanics, due to there low representation in America Media existingly.

ETHNICITY

• Both of these representations are not clearly highlighted or shown within the music video.

• No representation of LGBT, because they do not make up the norm and majority in media already.

• There was a little representation of Social Class within the music video, this is because the song is quite general to who its social class is.

SEXUALITY & SOCIAL CLASS