STEPPING UP YOUR DIGITAL GAME

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Home cooked for New Leaders Council LA, 2016 Institute

@JuanSVas

Feel more comfortable leveraging digital tools to accomplish organizational goals.

Bueno=

NO Bueno

EVERYTHING ELSE

DIGITAL

GOAL

DIGITAL

EVERYTHING ELSE

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vasquezsays.com

JUAN

➡ Ad Agencies

➡ Politics

➡ Nonprofit

➡ Startups

@JuanSVas

If no one really knew who you were, how would you successfully launch a campaign for Mayor of Los Angeles?

CHALLENGE

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How do you get technology professionals to work for your nonprofit without having money to pay them?

CHALLENGE

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➡ Tell Stories That Connect

➡ Prioritize Real Time Engagement

➡ Grow 1 Community Through Another

AGENDA

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vasquezsays.com

Personal GrowthJoyful Moments

STORIES

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➡ Ask the right questions ➡ Source from who you serve ➡ Create a library of stories

TELL STORIES THAT CONNECT

1

@JuanSVas

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Embrace super volunteers.

Make it easy for people to show love.

ENGAGE

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PRIORITIZE REAL-TIME ENGAGEMENT

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➡ Learn from analytics ➡ React to notifications quickly ➡ Grow a team

2

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vasquezsays.com

Search StrategicallySegment Ahead of Time

LEVERAGE

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➡ ID where support already exists ➡ Embrace highly-targeted outreach ➡ Create continuity between communities

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LEVERAGE 1 COMMUNITY TO GROW ANOTHER

3

@JuanSVas

➡ Build champions program ➡ Recruit employees to share content ➡ Leverage micro-videos ➡ Run “Actions” (petitions, etc.) ➡ Build momentum ➡ Create library of great images ➡ Don’t stretch yourself too thin ➡ Welcome all new members weekly

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EXTRA TIPS

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➡ 123FormBuilder (data collection) ➡ FollowerWonk (analytics) ➡ NationBuilder (data collection) ➡ FormStack (data collection) ➡ Click-to-Tweet (outreach) ➡ ShortStack (Facebook forms) ➡ SocialBro (outreach) ➡ TweetDeck or Hootsuite (outreach) ➡ ShortStack (outreach)

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TOOLS

@JuanSVas

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PUT KNOWLEDGE TO USE

ACTIVITY

➡ 3 teams: Stories, Engagement, Growth ➡ Theme: 2016 Fellows Fundraiser ➡ Answer your team-specific question

@JuanSVas

vasquezsays.com

What are 3 compelling stories that will draw support?➡ 2-sentence summary for each ➡ ID the “hook” for each ➡ 2 example visuals

STORIES

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vasquezsays.com

Who can, and how can they show love?➡ 10 individuals/organizations ➡ 5 unique ways they can support ➡ 1 tool you commit to explore

ENGAGE

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vasquezsays.com

Where is there untapped potential?➡ 10 words describing perfect supporter ➡ 3 sample organizations they belong to ➡ 2 reasons they should know about

Fundraiser

GROWTH

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