The State of Digitalby Dennis Schiraldi

@dschiraldi

Agenda• Introduction• Marketing – Compelling Storytelling• Education on Digital Marketing• Why Digital Marketing• Facebook• DOYO Live

My path…

Cleveland – NYC – Columbus - Youngstown

Why?

95% of all buying decisions start with online search – over 50% of decisions involve social media

Thank You Economy

Critical Mass Bi-Directional Engagement

Cost Effective

ROI

Analytics

Omni-Channel

The new standard in network television, radio, publishing, advertising, etc…

Thank You!

Fun…

Family fun day…

Family…

Journal…

It’s about finding lost dogs…

New buttons…

Story telling…

Lead ads…

Emergency locator…

Solidarity…

News…

Business…

Bar in Youngstown

Why doesn’t this work?

Why does this work?

Read the fine print…CYO Marketng provides marketing consultation informally from time to time.

Mission:Dedicated to educating marketing and design professionals, business owners & sales executives on digital marketing and interactive design.

Goals & Objectives• Stimulate the economy of Youngstown, Ohio• Create Jobs• Purpose Driven – Give back, way finding signage,

The Rich Center for Autism, YSU.

Mission + Goals & Objectives

Long Term Plan• Year 1 – 200 participants – 1 day event• Year 3 – 500 participants – 1 day event• Year 5 – 500 – 1,000 participants – 2 day event

Logistics • Year 1 - YSU – WCB• Year 2 – DeYor + Breakout Sessions in Downtown

Infrastructure + Dining Establishments• Year 5 – Hotels

Educational Content

365 x 24 x 7

DOYO Live - Keynote Speakers

Joe Pulizzi – CEO of CMWorld

Nate Riggs – CEO – NR Media Group

FAQ’s about DOYO• 2 – Keynotes

Speakers• 15 – Breakout

Sessions• 17 – Hours of

Content• Networking• Inspiration

Discovery Lab

Visit: www.doyolive.com

Join us – August 4, 2016

Youngstown State University – Williamson College of Businesswww.doyolive.com - Register using “EAG” in the promo code get 20% off registration. For you and everyone you refer! Until

April 30, 2016

Claim your free copy of…

Go To www.DOYOLive.com and complete the subscribe to list button today!

Content Inc by Joe Pulizzi – Founder of the Content Marketing Institute & Content Marketing World

Things the cost $150• Cell phone bill• Cable TV• Dinner and drinks on a Friday night• Monthly tab at Starbucks• Lunching daily at your favorite downtown

establishments• Family of 5 trip to the movies and

popcorn, wait that cost a lot more.• Theatre Tickets• 2 - Concert tickets at the Covelli • 52 week subscription to Vindicator

$202.80