SOLOMOPLATINE HOTEL

BOGLIETTI Laura & BOHAND Julie – MBA 2B

Platine Hotel Spa

Boutique hotel

Marilyn Monroe theme

Located in Paris city center, in the 15th district

Target audience

The target audience is composed by people

who:

Are currently in Paris

Have Internet access through their mobile phones

Want to enjoy a relaxing time

Are fond of cinema and music, especially of

Marilyn Monroe

The offer: Poupoupidou

Link that does not imply any app downloading

« Missing words text » based on the famous song « I

Wanna Be Loved by You » from M.M.

The customer has to click on « Start » to start the quizz

The song will be playing only once and the customer

has to fill in the missing parts

If the customer suceeds, he will have the opportunity to

choose a 30mn hammam, massage or spa access

Why this offer?

Related to the hotel’s theme

Funny challenge

Attractive

Well-known song

SoLoMo structure

• via FacebookSocial

• use of geolocalization when the link downloads to ensurecustomers are near the hotel

Local

• customers will use their mobile phones to play the gameMobile

SoLoMo structure / infographic

How to share the offer?

Once customers will have done the quizz and

have chosen the reward, another window will

appear, asking them to share their experience

via Facebook

Because of the viral marketing effect of

Facebook, this offer will be instantaneously

shared and successful!