Social Virtual RealityMara Watkins

FacebookMark Zuckerberg anticipates virtual reality (VR) to be the future of

social mediaText to pictures to videos to ?

“ Technology can always get better, we can always do a better job of giving everyone a voice, making it so everyone can share exactly what they’re thinking, and to me, that’s what VR is about-it’s about presence, feeling like you’re actually there with someone.”

Facebook bought VR company Oculus in 2014 for $2 billion, and expects to invest up to $3 billion in the next decade

Social VRFacebook has already announced early stages of social virtual reality

Live 360 Video, Oculus Rooms, Facebook 360 app for Samsung Gear VR

Oculus RoomsGroup Applications Launcher, TV Area, Chat Area, Games Table

Can only connect with people you’re linked to on Facebook, no way to meet random new people

First Facebook Live Demo in VR

Facebook 360 appUsers can search video and photo content posted to Facebook

25 million 360 photos

1 million 360 videos

“”One-stop shop for catching up on what you may have missed from your friends and others you follow”

App has 4 feedsExplore

Following

Saved

Timeline

AccessibilityAn Oculus VR headset and Touch controllers cost $648

Still need a computer than can run VR content

355,00 units sold in 2016

Samsung Gear VR shipped 2.3 million units

Could present immediate marketing potential for many brandsSmall steps for now, but keep an eye on adoption and VR response rates