Judy Parisella e: [email protected]http://www.linkedin.com/in/ judyparisella Social Media’s Impact … Temple Emanuel of Andover May 19, 2015 Politics, Advocacy, Influence, Fund Raising, Love and Job Search
1. Judy Parisella e: [email protected]
http://www.linkedin.com/in/judyparisella Social Medias Impact
Temple Emanuel of Andover May 19, 2015 Politics, Advocacy,
Influence, Fund Raising, Love and Job Search
2. 25/20/2015 AGENDA Overview of Social Medias impact on job
seeking The Must Haves Best Practices TAKE AWAYS Practical Steps
that can be implemented NOW to enhance your Online Presence
Reputation Management resources Build & Nurture a Referral
Network
3. 35/20/2015 Author of Socialnomics
4. 45/20/2015 Social Media has redefined a generation perhaps
more than the internet itself
5. 55/20/2015 Social Media has redefined how we engage From a
PUSH to PULL Message USC (User Generated Content) Buying Habits
Community Engagement/Interaction Intimacy Activism Philanthropy
Stake in the Political Process Relationship Building . And the dark
side
6. 65/20/2015 Social Media Profile Myth... If you build it they
will come. Your level of participation determines your activity. No
Activity NO ACTIVITY Know Activity KNOW ACTIVITY NOT TRUE!
7. 75/20/2015 Its not the Number of Online Profiles you
have
8. 85/20/2015 Its whether youre on the RIGHT ONE(s)
9. 95/20/2015 Recruiter Response
10. 105/20/2015 Recruiter Response So where do you think you
should be?
11. 115/20/2015 Social Recruiting
12. 125/20/2015 Be Here Behave Here Behave Here SO you need to
Recruiter Tactics with Social Media
13. 135/20/2015 Reputation Management Matters
14. 145/20/2015 Whats the Internet Say About You? Google
Yourself Set Up a GOOGLE ALERT www.google.com/alert Do a DEEP
Internet Dive https://pipl.com/ Use a 3rd Party Monitoring Tool:
SocialMention Hootesuite
15. 155/20/2015 If LinkedIn is Where You Need to BE Thats where
well FOCUS
16. 5/20/2015 16 LinkedIn Profile StrengthMATTERS Users with
All-Star profile strength are 40 times more likely to receive
opportunities through LinkedIn. -LinkedIn Users Robust keyword rich
headline A current position with description Two more positions
Education At least 5 skills Include Media Profile photo (Increase
views 11x) At least 50 connections Keyword rich summary Beginner
Intermediate Expert The Profile Strength meter is on the right side
of your profile and gauges how robust your profile is.
18. 185/20/2015 Being Found is NOT about Your Name, Its about
Everything Else
19. 195/20/2015 LinkedIn Components to Beef Up: PICTURE, PURL
and PREFERENCE UPDATE PHOTO Fit entire block Add email Address
And/or other preferred means of contact Twitter account (Up to 10)
Websites (Up to 3) Personalized URL Do not include your home
address
20. 205/20/2015
21. 215/20/2015 Gaze Tracking Study Ladders commissioned
ground-breaking research* on how recruiters scan resumes: Where
they look What they look for And how long they review Findings:
they spend Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a mere SIX SECONDS? By all indications
the numbers are similar on LinkedIn whether a recruiter or vetting
for business engagement 6
22. 225/20/2015 LinkedIn Components to Beef Up: SUMMARY A
SUMMARY is to be written in the FIRST person! Culmination of who
you are TODAY. What is it that makes you so SPECIAL? Why are you
the answer to an employer/prospect/patrons problem? This is not a
job description It is a brand statement --and the brand is
YOU!
23. 235/20/2015 Add Media when appropriate Available on every
Job in Experience Website URL and Picture
24. 245/20/2015 LinkedIn Components to Beef Up: Skills &
Endorsements SELF MANAGE EDIT the Order. Delete if not applicable.
Add if something is missing. ASK YOURSELF: Are these in my
preferred order? Is whats included accurate?
25. 255/20/2015 LinkedIn Components to Beef Up: Advice for
Contacting Your Name Here Leaving this area blank is like welcoming
guests through a locked door.
26. 265/20/2015 LinkedIn Components to Beef Up: GROUPS Are your
Groups truly representative of the professional space in which you
reside? Judys Professional Space: Dog, Pet Social Media SEO
Workshops Speaking Jazz (Board Member SJSF) Reputation
Management/Branding
27. 275/20/2015 NOW WORK IT!
28. 285/20/2015 Start Building Your Referral Network These
folks stopped by my profile - 2 arent connections. So, I send them
a note: Hi NAME HERE, I noticed you viewed my profile. I run a
Cloud Marketing firm specializing in Search and Social Media
Marketing, and I can help your company generate new leads in your
target market/area. Would you be interested in connecting and
furthering this discussion? Best regards, Judy
29. 295/20/2015 Continue Building Your Referral Network Spend
5-10 minutes each morning reviewing what your network has been up
to AND Who else you may know that could add value to your
network.