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Social Media Zen - how to forget yourself and measure what's really important

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  • Social Media ZEN

    Museum Connections 21-01-2016

    How to forget yourself and measure what's really important

  • SMK - National Gallery of Denmark

    Established late 1800s

    In central Copenhagen

    260.000 works of art spanning 700 years

    170 employees

    75% government funded

    400.000 visitors/year

  • Disappointed?

  • Web 2.0

    "Fist" by Flickr user nicdalic - Licensed under CC BY-NC-ND 2.0

  • "Medina By Daniel hs Karlsson" by Daniel hs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons

  • Welcome to the 3rd revolution

  • The physical museumThe building is the museum

  • smk.dk / louvre.fr November 2004

    http://smk.dk

  • The virtual museumDigital visitors are real

  • "Thumbs up!" by Flickr user Kristian Niemi - Licensed under CC BY-NC-ND 2.0

    Social media

  • The multichannel museumThe museum is what the museum does

  • "Medina By Daniel hs Karlsson" by Daniel hs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons

  • The distributed museumThe museum is a source of inspiration

  • @spyingcph @remosteen @mmhenriksen

    @missmillemaria @hkristia @hvenegaard @remosteen

    @kattensspind

  • It's not about YOU

  • Number of photos X 400 3

  • Jonas Heide [email protected]@jonassmith

    mailto:[email protected]