Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

Yonkers Film Fes-val Social Media Workshop

Joyce Sullivan Yonkers, New York USA!! March 3, 2015

@JoyceMSullivan @YoFiFest #yofifestSM

Answering your Five Questions… You can find me @JoyceMSullivan

LinkedIn: http://linkedin.com/in/joycemsullivan

Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull

Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan

Slideshare: http://www.slideshare.net/joycemsullivan

About.Me http://about.me/joycemsullivan


Yesterday

Photo credit: http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg

Olivetti Underwood Lettera 32 circa


Today

Photo credit: Aaron Kilby @kilby76


https://storify.com/joycemsullivan



7

SXSW 2012 Financial Services & Technology Rockstar Women

Five financial services professionals from New Zealand, UK and US who use social media in their work


Social Media Tools – established and emerging

And many more…

2006 2004 2011 2005 Launched: 2002 2011


http://www.mediabistro.com/alltwitter/tweet-anatomy_b45620 9 @JoyceMSullivan @YoFiFest #yofifestSM

Social media communica-ons


http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare


Is social media a new communica-on channel, or just a new way of communica-ng?

12 @JoyceMSullivan @YoFiFest #yofifestSM

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?


Before asking “Which social media tools should I use?” answer these 5 ques'ons℠

1. Who are you?

2. What do you have to say?

3. Who are you trying to reach?

5. Once you connect, then what?

4. How do they WANT to be reached?... or not


The 5 ques'ons℠

1. Who are you?

Non-‐profit org, candidate for public office, student, government agency, public employee, private employee


Important mission, innova-ve programs, “Vote for Me”, greater good, helping others, great skills, great products, excellent company to work with, outstanding service


Donors, volunteers, students, philanthropists, voters, grant programs, sustainability advocates, industry leaders, compe-tors


The 5 ques'ons℠

4. How do they WANT to be

reached? ... Or not.

!  Email (home or work) !  Voicemail !  Phone text !  Instant message !  Twieer !  LinkedIn !  Facebook !  (public or private message)

5. Once you are ready to connect,

then what?

How do you develop meaningful connec-ons from

online connec-ons to in person / real life engagements?


The 5 ques'ons℠-‐ with your answers

1. Who are you?



4. How do they WANT to be reached?

5. Once you are ready to connect, then what?


Do a Social Media Review Yesterday. Today. Tomorrow

!  Yesterday:

!  Today:

!  Tomorrow:

The 5 Questions…


Your Five Questions

1. Who are you?


Your Five Questions



Your Five Questions



Your Five Questions

4. How do they WANT to be reached?


Your Five Questions

5. Once you are ready to connect, then what?


The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?


Thank you!

@JoyceMSullivan @AWM_NYC #awmnyc

I would love to hear from you! [email protected] for more info on our social media programs

Yonkers Film Fes-val Social Media Workshop

Joyce Sullivan Yonkers, New York USA!! March 3, 2015
