Social Media Week Chicago: Social Data and Real-World Experiences

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FORINTERNALUSEONLY.Anyandallideas,conceptsand/orstrategies,includingtrademarksortradedescriptionswhicharepart ofthispresentationarethesolepropertyofCramer-KrasseltandshallnotbeusedwithouttheexpresswrittenauthorizationofCramer-Krasselt. ©2015Cramer-Krasselt

Social Media Week

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Max MoreinUser Experience Strategist

Nathan KochCreative Technology Director

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By encouraging UX to think outside traditional screen experiences, we’re

pushing into brand experiences.

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Can we bring social data into thephysical world to expand the brand experience?

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I.O.T.

Demystifying the buzzword:(What does it actually mean?)

Data

APIs

Internet Broadband RouterApplications

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Social & Non-Social Data

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What is that thing?

“Make Friends, Not Ads.”

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What does this have to do with brands?

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Software Architecture

Twi$erStreamingAPI

CustomNode.jsApponHeroku

statuses/filter#friends

statuses/filter#ads

PusherArduinoClient

“#friendstweetoccurred”

“#adstweetoccurred”

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Hardware Architecture

Internet

#friends

#adsACPower

ACPower

Relay

Relay

ArduinoUnoBoard

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Not a programmer?

Not a Problem.

• New tools like IFTTT and Zapier let us set up formulas for listening to public (or authorized private) data

• IOT hardware like Philips Hue lets you hook into social data via online tools like IFTTT

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