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Social Media Trends In 2015

Social Media Trends 2015

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Social MediaTrends In 2015

Social Media Is Your New Wallet

1

Facebook lets you connect to over 45,000e-merchants with its auto-fill feature to save your credit card info on FB.

Facebook Money, a hidden payment feature inside Facebook’s messenger app is expected to be rolled out in 2015.

Social Media Is Your New Wallet

If activated, 200 million users will be able to send money to each other using their debit cards, absolutely free.

SHORTEN THE PATH TO CONVERSIONPre-populate payment

and shipping information at checkout

Shopping Gets Social

2

Shopping Gets Social

Social shopping is going to capture around

15% of overall online shopping in 2015.

users access social networks to buy products online

Flash sales and time sensitive deals work best

75%

of social buying happens within 1 week of sharing, tweeting, liking or adding a product to favorites.

60%

Smart Devices Catch The Social Buzz

3

Smart Devices Catch The Social Buzz

Your fitness trackers and weight loss apps already speak with social media

Now your fitness gadgets, smart watch and even refrigerators also connect to social media.

Rise of social connectivity in 2015 with Internet of Things

7%

Mobile And Social Go Hand-In-Hand

4

Mobile And Social Go Hand-In-Hand

Around 70% of social media time is spent on mobiles

Top 3 Social Apps

75.6%

Facebook

43.1%

Instagram

32.9%

Snapchat

Social Video Catches On

5

Social Video Catches On

of online traffic will come from videos by 2016.

75%

Videos are shared 1200%more times as compared to links and texts

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Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14

Social Video Catches OnV

ide

os

Vie

we

d (B

illio

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Facebook vs. You Tube – Videos Viewed (Billions) on Desktop

Video posting moves away from YouTube to Facebook

15.7

0.7

11.3

12.3

Facebook Google Sites

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2000

4000

6000

8000

10000

12000

14000

Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14

Social Video Catches On

Facebook videos are shared more than YouTube

VimeoYouTube Facebook Others Instagram

Share of Number of Video Posts