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Social Media Tips and Tricks including LinkedIn, Facebook, Twitter, Pinterest and Google Plus
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Social Media Tips & Tricks
FULL INFOGRAPHIC HERE - http://www.pinterest.com/mambamedia/linkedin/
LinkedIn Endorsements Tips
You may have seen “what does this person know about .. ” asking you to endorse them for certain skills – these are chosen randomly from their list of skills so make sure the skills you list on your profile are ones you want to be endorsed for
Connecting and Networking Update your status Connect from profile to personalise message Follow up when you
connect Like, comment and
share posts from your connections and companies you follow
Participate in groups
Using LinkedIn groups
Connect with like-minded professionals Spend time in relevant groups to establish
authority Check out group stats to see if group is
relevantDID YOU KNOW: If you are a member of the same group as another user, you can bypass the need to be a first-degree connection in order to message them.
Which LinkedIn groups?
View DEMOGRAPHICS for relevancy – e.g. location and industry
View ACTIVITY – you want one with lots of comments which shows there is high engagement
Using Twitter
Use relevant #hashtags and keep to a minimum You can post more frequently than other networks Use RT to retweet to keep branding consistent
Leave 17 chtr SAFE ZONE so people re-tweeting can add their comments
Shorten links so you can track who clicks Use @username to interact and mention people
Managing Twitter
Create lists for better management
Use phone apps for on the go
Use 3rd party tools to monitor, manage and measure
Getting Twitter followers
Search Engage Look at
suggestions Use 3rd party
tools such as Twellow and WeFollow to find people
Posting on Facebook Show personality Ask simple questions Answer problems Use visuals to stand out Give insider view to company Be relevant Mix up media types Always reply to comments Use schedule and targeting
tools
Increasing reach on Facebook
Run campaigns
Change covers for promotions
Use Facebook Apps
Boosted posts Adverts
Claim your Google Place Get found in local searches
Google+ Integrate Google Place with Google+
and YouTube Add Google Authorship to your blog +1s and sharing on Google+ can increase
your ranking for posts
Have free video hangouts, send targeted updates and join communities of like-minded people
How Pinteresting !
Simple and visual making it extremely viral Include images in blogs so they can be pinned Use to drive traffic to your website and blog Pin images, infographics, videos Include keywords and #hashtags
in descriptions Add a price to your description to
show up price label on pin
Converting leads Create landing pages for campaigns, social
networks and emails for better lead generation, conversion and measurement
Thanks for viewing! Please share this if you found it useful as others may do too
Karen BlackWeb & Inbound Marketing SpecialistFor talks, & training on social media and inbound marketing email [email protected]
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