DIGITAL PROMOTION & SOCIAL MEDIA PRESENCE MANAGEMENT

ACS does Digital Promotion using following major platforms :-

1 Facebook presence management 2 Twitter account management 3 LinkedIn account Management4 Managing paid promotion through FB & Google Ads5 EDMs / Bulk eMail Campaigns 6 Content Development & Promotion – in Social Media (FB / Twitter & Blogs) & promotion through EDMs & Feeds7 Creatives for Banner Ads / Facebook Cover pics & Posts / Google Ads etc8 Campaign Development and execution on multiple platforms simultaneously

Digital Promotion On Different Platforms

KEY OBJECTIVES OF AN ACTIVE FACEBOOK PRESENCE

• Build a targeted and “relevant” fan base of a significant size to make Facebook promotional efforts worthwhile.

• Motivate fans to register on client’s website to increase contactable mailing database

• Engage Fans to interact, Share, give feedback to reach a larger audience

• Promotion of key Events & Campaigns

• Use it as a platform to share News, knowledge & updates about Product / Services

• To get feedback from Customers

• Perception Management

Facebook Ad Management : Strategy For Growing Fan Base• Ad campaigns designed for a specific period with objective of growing fan base to a specific number• Practices we follow for planning, designing, execution and monitoring Ad performance during a campaign include :- • Identification & testing of landing pages / Designing of Apps for Ads to promote offers if any• Target audience defined with client to ensure maximum coverage & most economical Ads.• Quality content for Ad copies, relevant images and targeting help direct relevant audience to client’s Facebook page & convert

into fans. • Maintaining a steady fan growth : Precise targeting result in fast growth of fans • Daily monitoring & Ad and budget revisions help sustain the growth for the duration of the campaign

Before Campaign After Campaign

Month long Facebook Ad Campaign was launched in August 2011 to increase the Fan Base of VRVBookshop.

Campaign Impressions Clicks CPC Spent$Page Likes

VRV_Sprint8_Friendship_AdCopy2_TestAd1 710056 2020 0.05 97.66 2453

VRV_Sprint8_Friendship_TestAd2 727982 2199 0.04 96.66 2417

VRV_Sprint8_Friendship_AdCopy2_TestAd2 873281 2066 0.05 96.69 2334

VRV_Sprint8_Friendship_AdCopy3_ControlAd 1071352 1963 0.05 96.72 2107

VRV_Sprint8_Friendship_AdCopy2_ControlAd 796597 2007 0.05 96.46 2091

VRV_Sprint8_Friendship_ControlAd 627030 1348 0.05 63.74 1417

VRV_Sprint8_SponsoredLike 642457 1258 0.07 84.55 1249

VRV_Sprin8_Friendship_TestAd1 564311 1185 0.05 55.75 1206

VRV_Sprint8_Friendship_TestAd3 534488 1139 0.05 55.13 1164

Total 6547554 15185 0.05 743.36 16438

A Month long Facebook Ad Campaign was launched to increase the Fan Base of IndiaCan NDTV Facebook page – for an Expensive Business Journalism course with a targetted at few cities

• The objective was to increase mailing Database, by getting FB Fans to register on client’s Website• Special Landing Page was designed to give benefits of Registration.• The Offer for Registration promoted aggressively on Facebook and Twitter. • This also resulted in some Enquiries / Leads getting generated from Facebook & Twitter

Motivate Fans To Register On Client Website / Landing page

Conducting Contests On Facebook To Boost Engagement

Encouraging Interaction with Fans

• Images sent by fans are posted on Facebook, sharing their experience. • Daily Quiz conducted to engage fans in constructive interaction.• Posts are done to share latest News & offers.• Fans participate actively in daily quiz & share images with their friends. • Popularity of the Quiz grows by word of mouth, and most posts get more than 90+ comments and shares.

Sharing Feedback & Experiences Of Fans

Sharing Relevant News / Information with Fans

Event Promotion On Facebook & Twitter and keeping the interest alive for the duration and even after the Event

Promoting Offers / Schemes On Facebook & Twitter

VRV Bookshop @VRVBookshop#Diwali #Offer 5% additional discount on ALL ORDERS. Use

promocode "DIWALI12" while order. Valid till 18 Nov 12.@Shymaaradwan @indukmurthy

Encouraging Fans / Customers To Share Feedback

Integrating Facebook & Twitter

• Feedback of Twitter Fans shared on Facebook which encouraged them to join the Facebook Page.

• All offers, news & updates done simultaneously on Twitter, Facebook. & Site/ Landing page where available

• Sharing experience with members of same (e)community helps build a stronger bond amongst fans.

EDM / Email Campaigns on Database

EDM / Direct mailing is still one of the most effective tools to drive customer engagement, and even generate Leads / Opportunities. An effective Mailing solution forms the backbone of most successful Digital promotion strategies, as most other initiatives focus on building a contact database, whereas the mailing solution focuses on using it subsequently

•ACS uses a robust Mailing solution – VRVConnect for sending EDMs / eMails

•Can send upto 10 million EDMs / Mails for a client in a month

•The solution works independently as well as can be integrated with other Applications (eg.

CRM)

•ACS offers mailing solution as well as turnkey/ outsourced mailing services, where ACS

team does the EDM campaigns including creatives (Database however remains

Customer’s)

Promoting Brands On Twitter – Case study of a large Publisher / Content provider in Legal space

• The company started using Twitter in early 2012, sending tweets on ongoing events and accomplishments.

• In Dec 2012, there were 475 Followers, 352 Following and 753 Tweets.• We started with Building a relevant target audience of Legal Professionals.• Searched 3000 twitter profiles, read their Bio’s and Followed the twitter handles of Advocates,

Judges, Law students, CA, and others working in legal field. • In few months, we had 2000+ Followers, 670 Following, with 17280 Tweets.• About 50 Tweets are sent every day, ‘with mentions’.

• Tweets of different types are sent every hour, from 10 am to 11 pm. • A variety of tweets are created, with different objectives, and sent throughout the day, even on

Sundays, Festivals and National Holidays : • Tweets with details of New Books along with the online Link ( for information about new

editions, new books).• Tweets about Offers, Discounts, Schemes being offered • Tweets about Events, Book Launches of the company • Tweets about Current News reg Judgements passed/pending, News reg Judges, lawyers

of India ( We do content research also for this) • Tweets about general quotes/sayings on topics of justice, equality, liberty, court, lawyer,

empowerment etc ( including Content research) • Tweets about Law Exams or Openings coming up (To add value)• We ask for opinions/ polls on current topics (For Interaction & Engagement with Target

Audience)

‘Feedback’ from People in Law Field, in response’ to Tweets sent by us

• Lawyers, Law Students are regularly sharing their feedback about Books and Authors, in reply to our tweets

• Many Followers mention reading these books in college, and they share how it helped them.

• Students give suggestions on topics they need more books on.

• Queries received regularly about availability of particular Titles books and how to buy them.

Interaction / Engagement• Instant reply is sent to all

queries/feedback/suggestion received.• We have created Lists, to group

followers in relevant categories : e.g Lawyers in India, Law Students, CA are all grouped in different Lists.

• We ‘mention’ all of them in our tweets. ‘Mention’ helps !!

Managing LinkedIn Account LinkedIn accounts are created by a company :-

•To promote a company’s products / services to target professionals

•To connect with their customers and get their feedback on services and products.

•To inform a target audience about product launch / conferences and other important events in the company.

•To get recommendations from customers for their products / services.

•To create groups and a platform for exchange of ideas / experiences and share knowledge between professionals of the same industry.

has taken over the S

Social Media Management from

For further information you may:

Write to us at: smamgain@acsinfotech.com

Talk to us at: +919810032308