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Social Media Strategies to Propel Your Brand to the Stars

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Page 1: Social Media Strategies to Propel Your Brand to the Stars

#BDRinsights

www.bulldogreporter.com

Page 2: Social Media Strategies to Propel Your Brand to the Stars

SOCIAL MEDIA STRATEGIES TO PROPEL YOUR BRAND TO

THE STARSCheryl D. Snapp Conner, Founder and CEO, SnappConner PR, contributor to Forbes.com, Huffington Post and Wall

Street Journal

www.bulldogreporter.com

#BDRinsights

@CherylSnapp

Page 3: Social Media Strategies to Propel Your Brand to the Stars

Communication Is Power: What’s Your Brand?

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@CherylSnapp

Page 4: Social Media Strategies to Propel Your Brand to the Stars

Be Proactive!95% of Reputation Management happens after a crisis has already occurred.

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@CherylSnapp

Page 5: Social Media Strategies to Propel Your Brand to the Stars

Manage Your ReviewsDon’t leave them to chance

(think Glassdoor)

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@CherylSnapp

Page 6: Social Media Strategies to Propel Your Brand to the Stars

Complete Your Social Media AccountsThink: What would the top 20 search results on your name tell the world about you?

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#BDRinsights

@CherylSnapp

Page 7: Social Media Strategies to Propel Your Brand to the Stars
Page 8: Social Media Strategies to Propel Your Brand to the Stars

Issue a Press ReleaseOnce a month is ideal.

Think: Digital Footprints. SEO Gold.

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@CherylSnapp

Page 9: Social Media Strategies to Propel Your Brand to the Stars

Phase 2: Become a Category Thought Leader

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@CherylSnapp

Page 10: Social Media Strategies to Propel Your Brand to the Stars

10cyndica

Brand Marketing vs. Account Marketing

You don’t engage with a Coca-Cola Salesperson when you buy a coke. Most companies rely on salespeople to sell their products and services. Despite this, many companies build brand-marketing strategies (like Coca-Cola’s) around an account-based sales strategy.

Page 11: Social Media Strategies to Propel Your Brand to the Stars

11

Account-Based Marketing

Expert content has 88% greater impact than brand content.

80% of decision makers prefer to get company information in a series of articles versus an advertisement.92% of business decision makers want to engage with a thought leader.

7-10 pieces of helpful content to make a sale.

Aberdeen reported that companies that put their primary focus on content marketing increased their conversion rates by more than 5x.

cyndica

Page 12: Social Media Strategies to Propel Your Brand to the Stars

With gas cheap, more car shoppers shun hybrids, plug-ins – USA Today

Page 13: Social Media Strategies to Propel Your Brand to the Stars

Meet Richie Norton: He Built His Entire Company On

Social Media

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@CherylSnapp

• Visible in 70 nationalities

• A bestselling author

• Covered by CNN, Forbes, Bloomberg, Huffington Post, Entrepreneur, Inc.

• Has yet to engage a PR agency or pitch himself to a single reporter

Page 14: Social Media Strategies to Propel Your Brand to the Stars

Thought Leadership’s New Rules

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@CherylSnapp

• Then: blog first, elsewhere second

• Now: it’s reversed• Go to where your audience is

The Holy Grail: Winning over followers who are willing to subscribe.

Now YOUR material travels to THEM, because they want to receive it.

Page 15: Social Media Strategies to Propel Your Brand to the Stars

Syndicate Your Social Media AccountsA new development: IFTTT “If This, Then That”

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@CherylSnapp

Page 16: Social Media Strategies to Propel Your Brand to the Stars

Give Away Your Knowledge Freely

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@CherylSnapp

“As a small business owner you must be the driving force, the expert in your field and you have to be willing to let everyone in the world know it.”

Page 17: Social Media Strategies to Propel Your Brand to the Stars

Tell Your Story

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@CherylSnapp

Because everyone is their own best reporter and publisher.

You can express your message better than anyone else.

Page 18: Social Media Strategies to Propel Your Brand to the Stars

What Are The Elements Of Your Story That Would

Help Others?

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@CherylSnapp

Page 19: Social Media Strategies to Propel Your Brand to the Stars

Full Page ArticleUtah Business

JournalMarch 2016

Page 20: Social Media Strategies to Propel Your Brand to the Stars

You Can Do Multimedia (easier than you think!)

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@CherylSnapp

Page 21: Social Media Strategies to Propel Your Brand to the Stars

Authenticity is Key

Every piece of content is genuinely and legitimately what it portrays itself to be.

Never manipulate.

Tell the truth. www.bulldogreporter.com

#BDRinsights

@CherylSnapp

Page 22: Social Media Strategies to Propel Your Brand to the Stars

Where Should You Publish?

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@CherylSnapp

• Your Newsletter• LinkedIn – 400M subscribers• YouTube• Medium• beBee• Guest posts• Your blog

Should you post the same piece multiple places? Yes, but carefully….

Page 23: Social Media Strategies to Propel Your Brand to the Stars

Engage With Your Audience; Don’t Preach.

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@CherylSnapp

Page 24: Social Media Strategies to Propel Your Brand to the Stars

How Do You Show Up In Your Business?

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@CherylSnapp

Page 25: Social Media Strategies to Propel Your Brand to the Stars

What NOT To Do:

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@CherylSnapp

• Link Stuffing• Choose headlines for your readers, not

for Search EnginesDO This: “Plumber, Swimwear, Dating Site: How PR Evolved These Founders' Careers”

NOT This: “9 Online Reputation Management Services Entrepreneurs Can Achieve By Themselves”

Page 26: Social Media Strategies to Propel Your Brand to the Stars

How NOT to Tell Your Story

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@CherylSnapp

• So what’s the cost for you to hook a fella up? I need you to recommend me to [Forbes/HuffingtonPost/Inc/Entrepreneur].

• I need the credibility of that masthead next to my name.

• This is my voice, my persona; people need to know my story.

• (And entrepreneurs need to hear your story, why?) Because they should be inspired by what I’ve done.

• I need that marketing megaphone!

Page 27: Social Media Strategies to Propel Your Brand to the Stars

Phase 3: Using Social Media to Convert Coverage to Leads

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@CherylSnapp

Page 28: Social Media Strategies to Propel Your Brand to the Stars

Market Carefully To Your List

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@CherylSnapp

• Bi-Weekly newsletter – like the Snappington Post

• Podcast

• Weekly articles on LinkedIn and to your database

• If you email market, do it with finesse

Page 29: Social Media Strategies to Propel Your Brand to the Stars

Offer Program Alternatives That Are An Invitation, Not A Hard Sell

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@CherylSnapp

Page 30: Social Media Strategies to Propel Your Brand to the Stars

Make Your Value Proposition Clear.

Make It Natural And Easy For People To Reach Out To You.

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@CherylSnapp

Page 31: Social Media Strategies to Propel Your Brand to the Stars

What Will You Do With Your Power?

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@CherylSnapp

Page 32: Social Media Strategies to Propel Your Brand to the Stars

Next Steps: ✔ Follow Cheryl Conner on Forbes✔ Subscribe to Snappington Post ✔ Enroll in ContentUniversity.com

@CherylSnappSnappConner PR

www.snappconner.com801 994 9625