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Check out these six social media statistics to consider during 2014 for your content marketing plan.
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Social Media Stats to Consider
in 2014
or so of social media time is spent not on desktop
computers but on smartphones and tablets.
Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3
Average minutes Americans spend
daily on social media
37
Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3
The percent of social media users have purchased an item after sharing or “favoriting” it on these social media sites . . . . Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.
Source: http://www.forbes.com/sites/avaseave/2013/07/22/how-social-media-moves-consumers-from-sharing-to-purchase/
40%
82%
Of SMBs in "hyper growth" (significant increase in revenue year over year) say that social media is effective for generating leads.
Source: http://blog.hubspot.com/marketing/stats-smb-social-media-list
Google+ yearly growth rate. Is it part of your social strategy yet?
33%
Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know
>1BActive monthly YouTube users.
Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know
The percentage of those 65 years old and above are engaged in
social media. Social media . . . . It’s not just for spring chickens!
43%
Takeaways• Your customers are using mobile
and social media – it’s an opportunity capture attention when they may be walking by your store.
• Your prospects and customers are spending significant time on social – make sure they can find you there.
• Social media engagement drives offline purchases.
• Social media drives leads for SMBs and B2B companies.
• Google+ may be your frog prince – have you kissed it yet?
• YouTube reaches over 1 billion people monthly. Invest in video.
• If your audience is older, social media is a good way to reach them.
Contact Us for a Social Media or
SEO Consultation! jacksonmarketingservic
es.com